We often discuss the search network and content network distribution within Google AdWords. However, we have not explored AdWords' third distribution channel: Google Search Partners. Today, we will discuss the these Google Search Partners are, how they effect your PPC campaign, and how can you monitor/manage them effectively. First, let's figure out what these Search Partners … [Read more...] about Utilize the Google Search Partner Network to Increase Your PPC Performance
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Google Confirms Conversion Rates Have No Effect on Quality Score
According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don't. And some of these people are actually implementing conversion codes on their site to track easy conversions just to try and increase their Quality Score. Some advertisers … [Read more...] about Google Confirms Conversion Rates Have No Effect on Quality Score
Is Google’s Automatic Match Expanding For The Holidays?
You may remember a few months ago when Joe wrote about Google’s Automatic Matching feature. Well, there are rumblings (or grumblings) around the blogosphere this week that Google may be expanding the controversial feature just in time for the holiday season! Our friends at SEO Roundtable are referencing some rumors in the Search Engine Watch Forums that speak of Google … [Read more...] about Is Google’s Automatic Match Expanding For The Holidays?
Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
Occasionally we here at PPC Hero will get questions from readers regarding all sorts of subjects. We recently received a question about how to get a dedicated Google or Yahoo! representative to help assist in the management of your PPC campaigns. In the question she asks: Often, you refer to contacting your Google or Yahoo rep about a problem. How do you get a rep? I have not … [Read more...] about Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
Exploring Google’s New Search-Based Keyword Tool
If you subscribe to Google's Adword's blog you probably saw this recent announcement. Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool. At first, I thought this tool was just a revision or upgrade to the keyword tool already included in our Adwords accounts. But this new tool does a few new things and their worth a mention. The … [Read more...] about Exploring Google’s New Search-Based Keyword Tool
How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today, I thought we'd cover how you can find this new information within your AdWords account. First, why would you specifically target RSS (really simple syndication) feeds for blogs? RSS feed placements allow you to … [Read more...] about How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the fact that we love to discuss the AdWords Quality Score. So, whenever we see a post about this topic our interest is automatically piqued! On Tuesday, we … [Read more...] about Has the Google AdWords Landing Page Quality Score Changed? Find Out!
New Custom Reporting Feature in Google Analytics – Now in Beta
Some of you may have noticed a new ‘custom reporting' feature while analyzing your Google analytics data. The new custom reporting feature allows advertisers to create a custom report with the metrics you want to see. The report is virtually unlimited to what you can do. If you don't have the new custom reporting feature already you can contact your Google representative and … [Read more...] about New Custom Reporting Feature in Google Analytics – Now in Beta
Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
Last Thursday, Google announced their newest round of improvements to the AdWords Quality Score. Yet another line of detail to keep all of us PPC advertisers on our toes! At its simplest form, this Quality Score update removes the "influence of ad position on CTR" when determining Quality Score, and the process for how ads reach the very top spots. Let's talk about the first … [Read more...] about Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
Have You Seen This? Expanded Product View on Google PPC
Today, Marketing Pilgrim discussed something new in Google search results - expanded product views in AdWords ads! The example given was for Blue Nile, the massive diamond retailer. The regular PPC ad is still intact, but there is a plusbox under the ad that says "show more products..." Once opened, images and expanded descriptions are displayed below the normal PPC … [Read more...] about Have You Seen This? Expanded Product View on Google PPC
Why Position Preference May Stop Showing Your Ads
One thing I love about managing PPC campaigns is that I'm always exploring new features, using new tools, running different reports, etc. In this process I always manage to learn something new. I have used the position preference tool in Google before but I didn't notice that it can be a tricky tool to use and the results can be disappointing. Not because my ads may not … [Read more...] about Why Position Preference May Stop Showing Your Ads
Recap of Google’s Holiday Shopping Guide 2008 Webinar
Recently I listened to the Google Unwrapped holiday webinar called, Make the Most of the Holiday Season. It's important for me to get a head start for the holiday season in order to generate the most sales possible, and it's becoming a priority for other internet retailers as well. In this webinar recap I'll go over some of the 2007 holiday shopping trends, followed by … [Read more...] about Recap of Google’s Holiday Shopping Guide 2008 Webinar