Adwords and Bing mirror each other across the board. From expanded ads to being able to import campaigns with nearly identical campaign settings, they make it easy for advertisers to be present nearly simultaneously across multiple search networks. Aside from structure, various tools have also been mimicked. Today, we are going to take a look at the Adwords opportunities tab … [Read more...] about The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
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Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
The Ultimate Guide to PPC Marketing
What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. Paid search advertising and Pay Per Click management can be hugely effective form or digital marketing. With … [Read more...] about The Ultimate Guide to PPC Marketing
The Complete PPC Account Audit Guide
11/12/2019 Your PPC account is never perfect. Hopefully, that doesn’t come as a surprise to you. The truth of the matter is that no matter how hard you work on building an account and optimizing it according to best practices, you will probably miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past … [Read more...] about The Complete PPC Account Audit Guide
9 Essential PPC Tips For The Health And Wellness Marketer
Calling all Health and Wellness Marketers! We totally understand how crazy competitive your life is in the PPC world, especially since right-hand side ads were removed earlier this year. According to Google Healthcare Trends, 1 out of every 20 searches are related to health and fitness. Needless to say, the state of your PPC can make or break your success in this … [Read more...] about 9 Essential PPC Tips For The Health And Wellness Marketer
3 Tips For Better Mobile Advertising On Bing Ads
Most advertisers focus their mobile efforts in Google AdWords. It has been shown that Google brings in a younger crowd that is generally more tech friendly than Bing users. Nearly 40% of Bing's audience is between the ages of 35-54. But nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. How do we successfully capture … [Read more...] about 3 Tips For Better Mobile Advertising On Bing Ads
Treat Bing Like A Special And Unique Snowflake
When it comes to paid search there is simply no denying that Google is the big man on campus. For many clients, it represents the focal point of strategy while acting as the main driver of their digital marketing efforts. Despite this, savvy account managers do not shy away from capitalizing on the role players that compete within the search marketplace. Often times the … [Read more...] about Treat Bing Like A Special And Unique Snowflake
The 4 Mobile App Campaign Types You Need To Know
In a day and age where mobile traffic continues to increase, taking advantage of all that mobile has to offer becomes more vital. It means utilizing everything from mobile specific ads to call extensions to call-only ads. However, let us go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile … [Read more...] about The 4 Mobile App Campaign Types You Need To Know
The Basics Of Setting Up A Paid Search Campaign
We all have tasks that reside in the Wild West fringes of our calendar, where idealistic intentions cross arms with FOMO. For those that have been asleep for the last couple of years, FOMO is the fear of missing out. When you are a small business owner or just getting started in the world of marketing, that fear of not jumping on the latest trends can result in product … [Read more...] about The Basics Of Setting Up A Paid Search Campaign
Cash In On These Mobile PPC Opportunities
It’s no secret that smartphones are a key component of this generation and many to come. Just within the last two months, I purchased 90% of my Christmas gifts, set-up multiple appointments, scheduled maintenance for my car and ordered lunch all from my phone. What does this mean as advertisers? It means that, now more than ever, we need to cover as many mobile opportunities as … [Read more...] about Cash In On These Mobile PPC Opportunities
[New Webinar with Dialogtech!] The Essentials For Your 2016 Mobile PPC Strategy
It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year. In this webinar, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies for search, display, … [Read more...] about [New Webinar with Dialogtech!] The Essentials For Your 2016 Mobile PPC Strategy
Webinar: The Essentials For Your 2016 Mobile PPC Strategy
More about this Webinar It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year. In this webinar recording, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting … [Read more...] about Webinar: The Essentials For Your 2016 Mobile PPC Strategy
