Creating advertising campaigns for Facebook can be pretty overwhelming. You see, this platform is increasingly crowded with businesses promoting their products or services, so you need to employ valuable content that engages your audience and makes your brand stand out from your competitors. When it comes to developing winning content, there's no better option than … [Read more...] about How to Get the Most Out of Facebook Video Ads Strategy
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Architectural Audits and What’s Costing Your Site Conversions
As the world continues to embrace digital transformation, for most brands, online platforms are their main port of call for interacting with customers and making sales, especially for those smaller brands that do not have a large physical presence. Throughout the pandemic, as brick and mortar stores have been forced to temporarily close their doors, online sales have … [Read more...] about Architectural Audits and What’s Costing Your Site Conversions
How to Perform Content Gap Analysis for Your Brand
A content gap analysis can help you identify the kind of content you need to produce or update that potential customers would find useful. The review is most often done as part of an SEO audit, but you can do a content gap analysis for email marketing and social media. This succinct four-step guide will provide you with a framework for conducting a content gap analysis. Read … [Read more...] about How to Perform Content Gap Analysis for Your Brand
5 Tips To Running A Successful Google Ads Campaign This Black Friday
Autumn is well and truly here! The days are getting shorter, the wind is colder and Black Friday will soon be upon us. Over the years, Black Friday has become an increasingly important event for retailers and marketers alike. For PPC marketers, this means higher budgets, higher targets, and higher returns. But with this increase in performance comes competition - So how do you … [Read more...] about 5 Tips To Running A Successful Google Ads Campaign This Black Friday
8 Types of Google Ads Extensions For Higher CTR
Google Ads extensions help advertisers show more useful information in their paid ads and increase SERP real estate, leading to an increase in CTR. Think about phone numbers, addresses, additional links to pages, and much more. Using appropriate ad extensions will boost the CTR which leads to a higher Quality Score. This means your CPC will go down, and your ads can get more … [Read more...] about 8 Types of Google Ads Extensions For Higher CTR
What strategic moves are agency leaders making in 2021/22?
Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do! As a technology services provider for digital marketing agencies, we do market research in regular intervals to make sure our training and hiring are aligned … [Read more...] about What strategic moves are agency leaders making in 2021/22?
For The Love Of Sitelinks
In PPC, we can do some pretty amazing things to help ensure a brand’s message is being heard by its audiences. Extensions are in fact, one of the tools Google equips digital marketers with to do so. We have image extensions that display product visuals and also price extensions that are used a bunch when sharing price points with relevant users, but another heavyweight … [Read more...] about For The Love Of Sitelinks
2021 Amazon Advertising Trends
Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there with an intention to purchase something. Advertising systems such as social media ads and Google ads are not necessarily guaranteed to be displayed to people that are looking to … [Read more...] about 2021 Amazon Advertising Trends
Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over. The platform reaches 59% of the world’s population, and is the third most-visited website in the world. As such, it can certainly be leveraged for brand growth in a number of ways: paid advertising being one of the most lucrative ones. Let’s … [Read more...] about Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
Expanding Top-of-Funnel Travel Customers Post-Lockdown
You don’t need me to tell you that 2020 wasn’t quite a normal year for...well, anything. Plans were put on hold, safety precautions became of utmost importance, and uncertainty seemed to cloak the immediate future. Multiple industries were affected by these shifts, especially the travel industry. Whether it was foreign or domestic, travel restrictions barricaded every … [Read more...] about Expanding Top-of-Funnel Travel Customers Post-Lockdown
Keywords & YouTube – All You Need to Know
If you want people to find your video content, you need the right keywords. It sounds so simple, doesn’t it? Well, the key is knowing which keywords are the right ones for you, where to find them, and how to implement them on your video to boost your SEO ranking. Just as you put a lot of hard work collaborating with a video production team to create the best … [Read more...] about Keywords & YouTube – All You Need to Know
The New AI Tools On the Scene in Digital Marketing
Artificial intelligence, or AI, is revolutionizing the digital marketing world from advertising, to content creation, to SEO, and more. It has been named the biggest marketing activity, projected to make the largest impact on business. Gone are the days when an actual human would have to sit down and handle the hundreds of minor tasks that need attention when running a … [Read more...] about The New AI Tools On the Scene in Digital Marketing
