Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers, people attending digital marketing conferences and from right here on PPC Hero. What … [Read more...] about 16 Commonly Asked PPC Questions (And Answers)
Search Results for: dynamic remarketing
A New Campaign Structure for eCommerce Brands
Imagine being an e-commerce brand, which has been able to generate awareness and acquire a significant amount of customers after being around for a good period of time. You probably realize at some point that whether it is in paid search or social ads, you could be advertising to people who would be buying from you anyways. This is the beginning of a conversation that can lead … [Read more...] about A New Campaign Structure for eCommerce Brands
Setting Up A LinkedIn Ads Marketing Funnel
Selecting the right audiences is one of the most important steps in planning a successful campaign. In most cases, at the top of the marketing funnel you need to start with broad audiences that probably don’t know your brand, products or services and nurture them through a series of relevant and useful contents to conversion phase. In this post, we will review some targeting … [Read more...] about Setting Up A LinkedIn Ads Marketing Funnel
How To Increase Facebook Traffic Without Sacrificing Revenue
You may have heard this question before: “How can I get more for less?” or perhaps some variation like “How can I increase traffic for the same budget?” or “Why can’t I scale my Facebook campaigns efficiently?” Those questions are exactly what I hope to address here, so you can walk away with simple action items to boost your Facebook campaign traffic without throwing tons of … [Read more...] about How To Increase Facebook Traffic Without Sacrificing Revenue
Evaluation and Insights on LinkedIn Message Ads (InMail)
Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer - the InMail, or should I say the newly rebranded Message Ad. I’ll be referring to these ads as InMails throughout this blog as I’m sure it's the term you’re all … [Read more...] about Evaluation and Insights on LinkedIn Message Ads (InMail)
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, over 4,500 of your digital marketing peers were signed up for the 2020 PPC Hero Summit, including myself! I had dozens of takeaways and want to share just ten that stood out most to me. Accessibility and Personalization are the "sleeper trends" we should be paying attention to as digital marketers. Purna, from Microsoft Ads, said that over 1 billion people … [Read more...] about Ten Takeaways from the 2020 PPC Hero Summit
PPC Hero Summit Features Emerging Female Speakers in Paid Media
The 2020 PPC Hero Summit, a FREE, ONLINE event, is less than 2 weeks away. Are you registered yet? The Summit was designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for better performance. AND we'll … [Read more...] about PPC Hero Summit Features Emerging Female Speakers in Paid Media
Pinterest Ads: The Basics
What you need to know about Pinterest When thinking of digital marketing, Google Ads and Facebook are at the forefront of every marketer’s mind. While these platforms are essential to an effective digital strategy, they have become commonplace and are saturated with competitors. Therefore, it is important that marketers blaze the trail of new advertising networks to … [Read more...] about Pinterest Ads: The Basics
Straight to Amazon Facebook Ads
If you’re like seemingly everyone else, you buy a lot of stuff from Amazon. That makes it a great space to expand your paid search footprint to drive more sales. Amazon Advertising offers its own services, but the interface has been notoriously challenging to navigate (although it has made some recent strides in the right direction). If you're interested in promoting your … [Read more...] about Straight to Amazon Facebook Ads
The #1 Way to Take Your PPC Strategy from Average to Expert
While doing a Google search for lists of common characteristics in highly effective PPC specialists, I noticed there is one trait in particular that often gets overlooked, which should be considered foundational. This is curiosity for human behavior. While your campaigns should be proactive, decisive, and organized, remember that data comes from real interactions and being … [Read more...] about The #1 Way to Take Your PPC Strategy from Average to Expert
15 Things Facebook Ads Should Do Better
Lets hop right into it. Facebook can be a powerful advertising tool but there are several things that annoy me about the platform or I think could be done better. So here are 15 of those things that I think Facebook should fix in order to make the platform better for advertisers. Update: Since writing this article, Facebook has made some updates to their platform around the … [Read more...] about 15 Things Facebook Ads Should Do Better
Why You Should Utilize a Facebook Catalog For Vehicle Sales
As you probably know working in this industry or paying slight attention to the news, Facebook has been in some hot water for data collection. As fellow PPCHero Kass Botts noted last week, Facebook is Shutting Down Partner Categories in response. Who knows how long this story will stay in the news but there is always the possibility of more changes coming. Now is the time to … [Read more...] about Why You Should Utilize a Facebook Catalog For Vehicle Sales
