On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords. How Do They Work? Dynamic sitelinks will be automatically placed under your regular ad whenever it seems apparent to Google that the user is looking for a specific product or service that your site provides. The examples that Google gives in the article include if a person is … [Read more...] about Google AdWords Introduces Dynamic Sitelinks
Search Results for: dynamic search ads
Why You Should Do Dynamic Retargeting on Facebook
You’re an ecommerce advertiser and you’re allocating significant media spend towards driving potential buyers to your website through Search, Display and Social. But you keep hearing that even when visitors land on your website, 70% of them are abandoning their online shopping carts. How do you take advantage of all that great traffic to fast track the path to purchase? If … [Read more...] about Why You Should Do Dynamic Retargeting on Facebook
AdWords Dynamic Remarketing – Oh The Possibilities
It’s no secret that I’m a huge fan of AdWords Dynamic Remarketing as I’ve seen this type of campaign produce amazing results for my clients. The ability to showcase the products visitors viewed as they traverse Google’s Display Network is powerful. In trying to capitalize even further, I’ve put together a list of Dynamic Remarketing audience combinations I’d like to try. … [Read more...] about AdWords Dynamic Remarketing – Oh The Possibilities
Decrease CPA by 79% with Dynamic Search Remarketing
I’ve talked about how to use Dynamic Search Ads (DSAs) for eCommerce, and how to find success. The tl;dr version is that DSAs can fill gaps in product coverage and bring in new keywords ideas through the search query report. Sometimes with 1000s of products, you don’t have the time to build out every single product. Along with the time challenges, many of these keywords won’t … [Read more...] about Decrease CPA by 79% with Dynamic Search Remarketing
How To Do Keyword Research for Ecommerce Accounts
Ecommerce accounts are a beast all their own. Many PPC Account Managers deal strictly with one type of account, so if you get thrown an ecommerce account for the first time, you may be a little lost about where to start for keyword research. There are a lot of awesome ecommerce tools out there, like shopping campaigns, dynamic ads, etc. Sometimes, keywords can become a second … [Read more...] about How To Do Keyword Research for Ecommerce Accounts
Unlocking the Mysteries of Dynamic Marketing [Webinar Recording]
Dynamic marketing not only makes your ads way more personal, it makes your ads more relevant and therefore, more valuable for your users' experience. Dynamic ads can help you fill the gaps in your account, save time, and even lower CPAs. But like any treasure you seek, sometimes you have to unlock a couple of doors before finding the pot of gold. Are you ready for the challenge … [Read more...] about Unlocking the Mysteries of Dynamic Marketing [Webinar Recording]
Unlocking the Mysteries of Dynamic Marketing [New Webinar!]
Dynamic marketing not only makes your ads way more personal, it makes your ads more relevant and therefore, more valuable for your users' experience. Dynamic ads can help you fill the gaps in your account, save time, and even lower CPAs. But like any treasure you seek, sometimes you have to unlock a couple of doors before finding the pot of gold. Are you ready for the challenge … [Read more...] about Unlocking the Mysteries of Dynamic Marketing [New Webinar!]
Dynamic Data and Presentation Pizzazz With Excel PowerMap
When it comes to analyzing and optimizing search advertising campaigns, Microsoft Excel is one of the most powerful tools available, and can be found pinned to just about every search marketer’s taskbar or even home screen. When it comes to visualizing certain complex datasets, however, traditional Excel displays such as graphs, conditional formatting tricks and even pivot … [Read more...] about Dynamic Data and Presentation Pizzazz With Excel PowerMap
Google Analytics Loses Paid Search Queries: Time to Panic?
So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser when users are not signed in to Google. Previously, this security layer was only applied to ‘signed in’ users. Chrome is … [Read more...] about Google Analytics Loses Paid Search Queries: Time to Panic?
5 Quick Wins On An Established Paid Search Account
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you have done. As time goes on and you have moved into an optimization routine, dramatic optimization becomes harder to do. However with the continuous … [Read more...] about 5 Quick Wins On An Established Paid Search Account
Google’s New Campaign Type: Search with Display Select
Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.” This new default setting provides “improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them”. According to initial tests, Google … [Read more...] about Google’s New Campaign Type: Search with Display Select
Create Enticing Display Ads With Google’s Ready Creatives
Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready Creatives at the IAB (Interactive Advertising Bureau) MIXX Conference. What is it? Google’s Ready Creatives add further enhancements to … [Read more...] about Create Enticing Display Ads With Google’s Ready Creatives
