In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate. If Kayla’s post yesterday didn’t give you the tools to get your client or web development team on board, a look behind the scenes of one account … [Read more...] about Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)
Search Results for: landing pages
Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
Now that you've got Client Buy-In for Mobile and learned about Mobile Landing Page Best Practices, It's time to build a mobile site if you don't have one! If you have a Google Rep, I don't think there's any way you've gotten around hearing all about HowToGoMo. If you or your client don't have the resources for a mobile site, this is A GREAT way to start testing mobile traffic. … [Read more...] about Building A Mobile Landing Page With HowToGoMo: A Case Study & A How-To!
Big and Angry Landing Page Reports: Go Beyond Conversions
Conversion rate optimization is an important part of PPC management. No doi. It’s a huge factor in the ways that we chose to organize our accounts and allocate our spend. But it’s possible to see more than just conversion rate when looking at the performance of your landing page. Whether you’re trying to promote brand awareness or create a lasting repeat customer list, your … [Read more...] about Big and Angry Landing Page Reports: Go Beyond Conversions
How To Prepare A Landing Page Report In Excel
So, you've been testing landing pages like a good little PPC Account Manager should. Good job! But, now what? How do you tell which is doing the best? How do you present this to your boss/client? Prepare a landing page report in Excel--duh! Don't worry, Jessica Cates is going to show you exactly how to do it. You'll be on your way to showing the results of all your hard work … [Read more...] about How To Prepare A Landing Page Report In Excel
Your Roadmap To A Successful Landing Page Audit
It’s 3:15, school just let out, my buddies and I are prepared to set out on an extremely important voyage. A voyage only the bravest of men can possibly endure. With treasure map in hand, we set out… This was myself as a youngster. After school, my mom would often surprise my friends and I with a map that led to hidden treasure. The treasure usually consisted of a plate piled … [Read more...] about Your Roadmap To A Successful Landing Page Audit
10 Mobile Landing Page Best Practices
Mobile advertising is the talk of the town and it has been for quite sometime. It makes sense right? According to a Google webinar, mobile queries in the U.S. have quadrupled over the past year. Also, according to a study done by Google, 79 percent of smartphone consumers use their phones to compare prices, find product info, and, in general, to shop. In fact, 70% of … [Read more...] about 10 Mobile Landing Page Best Practices
PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in the closing days of the holiday season to really make your products and company stand out. With a few last-minute creative promotions in addition to … [Read more...] about PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
Getting serious about ad continuity on the landing page
When it comes to ad continuity on the landing page we often think of keyword match. Are the actual words you’re using in your ads being displayed on the landing page? And that’s a good start. However, when it comes to increasing conversion rates beyond “average” (~4% according to sources like MarketingSherpa and FireClick) we should be thinking beyond just keyword match and … [Read more...] about Getting serious about ad continuity on the landing page
Landing Page Best Practices
You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you sending those visitors once they click? Your landing page is the first visual introduction to your brand and it should bring a positive experience to the user. … [Read more...] about Landing Page Best Practices
Landing Page Survey – Win a $50 Amazon Gift Card!
We need your help! Landing pages are obviously an integral part of PPC campaigns, and we're conducting a survey about landing pages to better understand how businesses utilize them. This short survey (15 questions; 5 minutes) will provide us with lots of valuable data about this facet of PPC. We'll share that data with you after the survey ends so you can benchmark yourself … [Read more...] about Landing Page Survey – Win a $50 Amazon Gift Card!
Landing Page Testing: How to test and what to test
Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting … [Read more...] about Landing Page Testing: How to test and what to test
The Five Elements of a Successful Landing Page
Earlier in this document, we discussed how to familiarize yourself with your client's landing page quickly. The tactics we discussed can bring you up to speed on how your client is tracking sales/leads via their contact form or phone calls. Once you have established that leads/sales are being tracked properly, what are the steps for optimizing the performance of your … [Read more...] about The Five Elements of a Successful Landing Page
