With Customer Match beginning to explode in the RLSA world, advertisers are getting excited about Search Network retargeting capabilities. And rightfully so, as we've seen fantastic performance with the email list targeting now available in Google Adwords. We've used email lists in a multitude of ways. We've also seen great performance from regular remarketing lists on the … [Read more...] about Why RLSA Efforts Should Have Their Own Campaigns
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How to Hire a Digital Marketing Analyst
Editor’s Note: This week on PPC Hero, we’ll be writing about the interview process and how to find the right candidates. Some posts will be highly specific to PPC roles while others will be general hiring tips. Make sure to tweet us your comments @ppchero. Analysts offer a distinct skill set for marketing teams. It is a crucial hire for an expanding team, but what should you … [Read more...] about How to Hire a Digital Marketing Analyst
3 Ways To Improve Your Bing Ads Reporting Skills
If you are involved with PPC, I guarantee you have created a report at some point. If you haven’t, you have probably been given a report to read or analyze. After all, we let the numbers speak and dictate the direction of account optimizations. You may even be able to create a report in your sleep. That being said, what’s worse than knowing what you want to report on and having … [Read more...] about 3 Ways To Improve Your Bing Ads Reporting Skills
[New Guide!] The Complete Guide to Using Excel for PPC
Excel is a crucial tool for any PPC marketer’s daily workflow. From building campaigns and writing ads to analyzing aspects of your account, your job will be made (a bit) easier by being Excel savvy. Written by PPC Hero bloggers and excel masters, Rachael Law and Jacob Brown, this whitepaper will outline the most important tasks that we use Excel for in our day-to-day PPC … [Read more...] about [New Guide!] The Complete Guide to Using Excel for PPC
How To Find Your Competitors’ Bidding Schedule
Over the last few months, I've written articles on how to best visualize who your true top competitors are by finding rank above share to estimate who is showing above your ad or pushing you out of auctions. When digging into Auction Insights in the AdWords interface (Details > Auction Insights) you are able to utilize segments, with time and device as the options of … [Read more...] about How To Find Your Competitors’ Bidding Schedule
Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
Every so often, an account lands in your lap and you just don’t know where to begin. Performance might be in a downturn and what is converting is coming at a high cost. You want to dive in and start optimizing, but how can you decide what to focus on first? By combining a couple of simple reports, you can quickly diagnose an ailing account and go from zero to PPC Hero. Get … [Read more...] about Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
Are Your Match Types Functioning The Way You Think They Are?
We all know that in AdWords there are three main match types: broad, phrase, and exact. Broad can be further narrowed down to regular broad match and modified broad – signified by “+” markers. When we analyze our accounts we often look at match type performance and search query reports, but one thing is often overlooked - queries can “exact match” to broad match keywords. What … [Read more...] about Are Your Match Types Functioning The Way You Think They Are?
How To Use The New Customer Match Feature For RLSA
This week, Dennis Doubovski from Adwords Robot wrote a great post on the new customer match feature in Adwords. With this feature being new, there are a lot of different ways to go about using it. Let's go through some of the ways to split up lists and how to go about advertising to users. How To Split Up Your List The first thing to consider when creating customer match … [Read more...] about How To Use The New Customer Match Feature For RLSA
Why We Blog Every Day
Before joining the Hanapin Marketing team, I wondered why PPC Hero blog posts were published on a daily basis. I always found the posts to be relevant, but it seemed like content oversaturation. Was there really enough PPC content to post every day? Since beginning at Hanapin, I’ve found that answer to enthusiastically be “yes,” but more importantly, I’ve come to understand the … [Read more...] about Why We Blog Every Day
Considering A Paid Search Career? Here’s What To Assess
10 years ago the field of paid search was still a hidden gem. It was a great career choice but potential employees didn't know the profession existed. Over the past 5 years, awareness of paid search/SEM/PPC/Pay Per Click/Search Engine Marketing (so many ways of describing it!) has grown massively and there are now many graduates with an active interest in paid search. Why … [Read more...] about Considering A Paid Search Career? Here’s What To Assess
Better Analyze Display Network Placements At The Account Level
Excluding placements. The activity we all love to spend time doing in our accounts. It is right up there with weekly bid changes and search query reports for the most fun action items. For the newer audience, excluding placements is a task done for the Display Network when certain GDN Placements are performing poorly within the account. Just go to "Display Network > … [Read more...] about Better Analyze Display Network Placements At The Account Level
7 Must Have Reports To Create In AdWords Report Editor
Your PPC dreams have finally come true – data visualization is now available in the AdWords Report Editor! You now have the ability create your very own data masterpiece by dragging and dropping data to create pivot tables, graphs and charts directly in the AdWords interface. Last week AdWords announced the release of the AdWords Report Editor that will be rolled out across … [Read more...] about 7 Must Have Reports To Create In AdWords Report Editor
