If I've told you once, I've told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here and there relating back to web analytics, and that usually means Google Analytics. As we planned our newest series, we felt it was high time we made a definitive statement … [Read more...] about Give Us 5 Days, and We’ll Teach You How to Maximize Your PPC Results by Using Google Analytics
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Google Automatic Matching Test Only Generated 1 Click!
Back in March I wrote a post on the new Google Adwords Automatic matching beta, as well as Joe my colleague wrote on the subject just last week. At the time none of my accounts qualified for the beta and I hadn’t quite formed an opinion of the new feature until now. Last week I got an email from my Google rep. letting me know that one of my accounts has qualified for the beta, … [Read more...] about Google Automatic Matching Test Only Generated 1 Click!
What You Need to Know About Google Automatic Matching
Some of you may have noticed an alert within your Google AdWords account that says, "New! Automatic matching has been enabled in your account." What is "automatic matching"? The one-sentence summary from Google states, "Your ads will now show for additional relevant search queries based on the keywords, ad text, and landing pages in your ad groups." I'm certain we'll be writing … [Read more...] about What You Need to Know About Google Automatic Matching
From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
Today I’d like to share with you some tactics that I’ve used personally to help turn one of my pay-per-click accounts around from generating 19 leads per month to 95 leads per month in a short period of time! Tip #1: Perfect your landing page: This is the starting point in giving users a great experience and becoming a trustworthy site. A lot of our clients are very open to … [Read more...] about From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
Check This Out! Identify Unique Conversion Actions with Google AdWords
On April 18th, the AdWords blog announced the inclusion of a new feature in the conversion tracking tool-set. This new feature gives advertisers the ability to customize conversion reporting with conversion types, otherwise known as Actions. Instead of tracking conversions as a cumulative total, advertisers can now track various actions independent of each other. You can now … [Read more...] about Check This Out! Identify Unique Conversion Actions with Google AdWords
Has Google’s Display URL Policy Affected You Yet?
Hat-tip to Stuart Brown for the "Google is a Giant Robot" Image Back in February we announced Google's intention to change their Display URL policy. Well, more accurately, their intention to strictly enforce policies they've had for some time! In the weeks that followed, Google made it's own announcement and other sites put in their 2 cents as well. The date that these … [Read more...] about Has Google’s Display URL Policy Affected You Yet?
Are Your Ads Displaying on the Content Network? Better Check Your Settings!
About a week ago news broke that Google was being sued over displaying ads on the content network when the advertisers left their content network bids blank. Apparently this was happening because these advertisers’ content network bids weren’t specifically set at $.0.00. This advertiser was under the impression that if you leave the content bid box blank you are opting out of … [Read more...] about Are Your Ads Displaying on the Content Network? Better Check Your Settings!
Google Analytics Benchmarking Beta Results
About two weeks ago I wrote on the new Google Adwords Benchmarking beta for select advertisers. For a quick recap, the new benchmarking beta involves sharing your Google Analytics data with Google so that they can compare your website metrics against other similar websites. The purpose is to compare your stats with other related companies to see how you measure up. Perhaps … [Read more...] about Google Analytics Benchmarking Beta Results
The Secret of Tracking Yahoo! Keyword Data in Google Analytics
Pay-per-click marketing and web analytics – they go together like peas and carrots. Why you ask? Because the reports provided by the PPC search engines aren't always enough! Services like Google Analytics provide advertisers with a wealth of knowledge for fine-tuning and perfecting their paid-search campaigns. This includes data like bounce rate, time on site or goal funnel … [Read more...] about The Secret of Tracking Yahoo! Keyword Data in Google Analytics
Industry Benchmarking Beta Now in Google Analytics
Curious to know how your company is doing compared to your industry at large? Google Analytics now offers a "benchmarking" report. According to the Google FAQ, the new benchmarking feature is an optional Google Analytics service that shows how your site’s stats compare against other industry verticals. Once you opt in to ‘share’ your data you will be able to … [Read more...] about Industry Benchmarking Beta Now in Google Analytics
The Google Content Network Isn’t So Scary: Here’s How To Make It Work
For many PPC managers the Google AdWords' content network is still a scary place. Much like a horror movie, the monster is always scarier when you can't see it. But once it's within sight, it's not so bad - much like Cloverfield. Okay, maybe the content network isn't scary in a giant-monster-sort-of-way, but it can be frightening in regards to your ROI. And rightfully so. In … [Read more...] about The Google Content Network Isn’t So Scary: Here’s How To Make It Work
How Landing Page Load Time Affects Your Google Quality Score
Today, I will not be discussing certainties. Usually, we prefer to write articles backed by concrete statics, historical performance, and an in-depth knowledge of pay-per-click. However, my post today will be most speculative than usual since some of the details are still filtering in to us. PPC Hero's duty is to make sure that you are aware of everything going on with … [Read more...] about How Landing Page Load Time Affects Your Google Quality Score