What is a conversion funnel? A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first page with the most visitors, then each page thereafter the funnel will show less and less visitors as they drop off throughout the … [Read more...] about How to Set Up Conversion Funnels in Google Analytics
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Use Demographics To Geographically Target Your PPC Ads
A number of my PPC campaigns are geographically targeted, as I'm sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content optimization, and the list goes on and on. Every month I strive to expand my campaigns' reach, but within a prescribed geographic radius. Recently, … [Read more...] about Use Demographics To Geographically Target Your PPC Ads
Google Updates AdWords Display URL Policy
As of April 1, Google will be making significant changes to their enforcement of display URL policies. The "Policy Team" has taken a stricter stance on the relationship between display URLs and destination URLs -- and they will be allowing few exceptions to their rules. In short, if your destination URL is www.example.com, your display URL must be www.example.com. Just to … [Read more...] about Google Updates AdWords Display URL Policy
Upload Google Campaigns in Yahoo! in Three Easy Steps
Have you ever spent hours trying to re-structure your Google campaign to upload into Yahoo!? You download your Google campaign, re-arrange the columns to fit Yahoos! upload structure, only to get errors from Yahoo! saying they can't determine which is the parent ad group? I've encountered this many times, and just recently I found a tool in Yahoo! to help with this problem. … [Read more...] about Upload Google Campaigns in Yahoo! in Three Easy Steps
Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I've listed the top three search engines and how to become a certified individual or company. I've included information such as benefits, costs, how to access the learning materials, tips on taking the exam and requirements to becoming … [Read more...] about Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing
Last week, Google unveiled updates to the Location Targeting (geo-targeting) function within AdWords. In the wake of this event, I felt that there was no better time than the present to write a 1-2 punch article on geo-targeting. The geo-targeting options in AdWords and Yahoo! Search Marketing (YSM) both have the same end goal: serving location-targeted ads. But to use these … [Read more...] about What Everyone Ought to Know About Geo-Targeting in Google AdWords and Yahoo! Search Marketing
5 Things to Consider When Running a Google AdWords Pay Per Action Campaign
Officially announced in March, Google's Pay-Per-Action (PPA) BETA test has now been running for 8 months. In that time, advertisers and publishers alike have grown accustomed to the new system and are developing a sense for what works and what doesn't. The only problem is that no one's talking about it! There was considerable buzz upon launch, but the blogosphere has since … [Read more...] about 5 Things to Consider When Running a Google AdWords Pay Per Action Campaign
Inside Google AdWords Quality Score: Everything You Ever Wanted to Know and More
Today is the official unveiling of our new handbook: Inside Google AdWords Quality Score (click on title to access the handbook). Throughout our drive for Quality Score knowledge we have gathered detailed information, quips from our AdWords representatives and revelations from real world PPC results. We decided to place all of that information into a single, cohesive … [Read more...] about Inside Google AdWords Quality Score: Everything You Ever Wanted to Know and More
In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics
All week we have focused on how to improve your Quality Score, how to recognize "myths" and important factoids that lead to a solid understanding of Quality Score. Today's post is the fifth and final post in our 5-day series, and it is the culmination of a week's worth of knowledge! In days gone by, PPC bidding wars were commonplace when trying to achieve top positions in … [Read more...] about In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics
Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take!
Today's post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. Picture this: You arrive at work before the birds begin to chirp. Before you can be "bothered" by email, you log into AdWords and compulsively check your previous day's stats. Quickly thereafter, a discovery makes your jaw hit the floor. Those wonderful new keywords you … [Read more...] about Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take!
Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
Today's topic is the first in a series of 5 blog posts focused on Quality Score. Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and misnomers that are mistaken for facts. Most of the time this misinformation is based loosely on truth, but it gets more distorted with each re-telling. … [Read more...] about Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
Expand Your View on Google’s Quality Score and See Your Campaign Grow!
Our last blog series was a great success, so we thought we'd dive right in to our next one! One of the most popular and discussed topics in the PPC industry is the Google AdWords Quality Score. On any given day you can scan the industry forums and blogs (including our own!) and more than likely there will be some sort of chatter about this topic. Every day this week we will … [Read more...] about Expand Your View on Google’s Quality Score and See Your Campaign Grow!