Today's article is the last in our Advanced PPC Strategies series. We'll be taking a slightly different turn, as today we will not be talking management strategy, but we will focus on how to present your pay-per-click services to C-level executives. By C-level we mean CEO’s, COO’s, CMO’s or CFOs - most any title that starts with ‘Chief.’ To instill a sense of trust you need … [Read more...] about Selling PPC Services: How to Present PPC to C-Level Executives
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How to Use Analytics and Reports to Get to Know Your Customers Better
We've been walking in searchers' shoes all week, and today is mile 3 of our journey to think and search like our customers! Search marketers have a wide array of tools at their disposal, many of which are powerful assets in understanding search behavior. More specifically, the PPC search engines all offer invaluable reporting features detailing ad and keyword performance, but … [Read more...] about How to Use Analytics and Reports to Get to Know Your Customers Better
How to Write Ad Texts that Promise and Landing Pages that Deliver
Every day this week, PPC Hero is going to walk a mile in a searcher's shoes. Today is mile number one! Managing an effective search engine marketing campaign, and more specifically a PPC campaign, requires that you be a jack-of-many-trades. You have to know how to write concisely and effectively, being comfortable with statistical data is a must and you've got to know how to … [Read more...] about How to Write Ad Texts that Promise and Landing Pages that Deliver
5 Tips That Will Make Bulk Uploading into MSN AdCenter Headache Free
The ability to bulk edit your pay-per-click accounts varies between search engines. As usual, Google has the best system. Their AdWords Editor is fast, efficient and easy-to-use. However, Yahoo and MSN AdCenter also have bulk editing options, but theirs aren't as elegant as Google's. I was recently using MSN's bulk upload feature and found a few quirks in the system. I thought … [Read more...] about 5 Tips That Will Make Bulk Uploading into MSN AdCenter Headache Free
Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I've listed the top three search engines and how to become a certified individual or company. I've included information such as benefits, costs, how to access the learning materials, tips on taking the exam and requirements to becoming … [Read more...] about Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
PPC News Roundup for November 30, 2007
The holidays are the time to give PPC advertising everything you've got, even if it means devoting more time to MSN adCenter! PPC Discussions explains why even if you normally ignore or under-utilize adCenter, the holidays are prime time to go full force. The conversion rates and click traffic increase during the Christmas season, and you should take advantage … [Read more...] about PPC News Roundup for November 30, 2007
5 Good Reasons to Use Google’s Adwords Editor
Google’s AdWords Editoris a free desktop application that will make your AdWords management a breeze. With Adwords Editor, you can make major and minor changes to your account quick and easy. In this post I will highlight just a few ways this helpful application can you save time and headaches! Make account changes offline: post them when you’re ready I think … [Read more...] about 5 Good Reasons to Use Google’s Adwords Editor
Breakdown of Top Ad Placement: Before and After
Google's Top Ad Placement formula change took effect last Wednesday. Within 2 days of the shift, I began to read posts like this one where advertisers began calling out negative effects to their AdWords accounts with no hard data to back it up. The entire team here at PPC Hero felt that we needed to analyze our own data before deciding to agree or disagree. To test, I chose … [Read more...] about Breakdown of Top Ad Placement: Before and After
Interview with Kevin Gibbons, SEOptimize
Kevin Gibbons is currently the Director of Search at SEOptimize, who provides search engine optimization and pay-per-click management services to a wide range of clients mainly based within the UK. Kevin has become a very well known and expert blogger in the SEO and PPC industry. To learn more about Kevin click here. Kevin was kind enough to answer a few of our questions … [Read more...] about Interview with Kevin Gibbons, SEOptimize
How to Shorten Your PPC Ad Texts
In April I posted about the impending truncation of Yahoo! ad texts: well, the time is nigh. Ad texts that are over 70 characters in length will be truncated when displayed within Yahoo!'s SERP. Here is a visual example of how your ad will be effected by this ad delivery alteration (borrowed from the YSM blog): Consumers have countless reasons not to click on your ad, and … [Read more...] about How to Shorten Your PPC Ad Texts
How to Set Up Your Shopzilla.com Account
Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I'd like to go into a little more in detail and show you how to set up your shopzilla.com account. As previously mentioned in my last blog, Shopzilla.com owns Bizrate.com. So you only have to set up your account once in Shopzilla.com in order to have your products posted on both shopping … [Read more...] about How to Set Up Your Shopzilla.com Account
To Optimize, or Not To Optimize
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our AdWords representatives. Our official stance on optimizations is this: similar tactics are employed for each optimization (so they are not very … [Read more...] about To Optimize, or Not To Optimize
