At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business. However, if you're a niche, specialty business and you haven't yet embraced the long tail, you really need a reality check! Long-tail keyword marketing is absolutely … [Read more...] about Why Specialty Businesses Need Long-Tail Keyword Marketing
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Always Review Your PPC Campaign Leads
This post was written by Matthew Umbro from https://theppcblog.com. Matthew has been in the PPC industry since August 2007 and has earned his Google AdWords and MSN adExcellence certifications. He can be reached via email at matt@theppcblog.com or through Twitter @Matt_Umbro. As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: … [Read more...] about Always Review Your PPC Campaign Leads
Make Mobile Marketing Work For You
With the growth of mobile use, it’s no wonder mobile advertising is on the rise. According to Wikipedia, mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over 3 to 1”, (wow!) I say there’s no better time than now to start working with mobile advertising, and perfecting our … [Read more...] about Make Mobile Marketing Work For You
A Cool (Repurposed) PPC Tool Discovery
It would be difficult to overstate the importance of a properly structured geotargeting strategy to the success of a good percentage of PPC campaigns. We’ve discussed geotargeting for PPC many times before on the blog, so if you are confused, go ahead and read about it. But to get the value out of this post you need to know that there are basically two reasons geotargeting … [Read more...] about A Cool (Repurposed) PPC Tool Discovery
Our Greatest Hits for January 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Google has launched contact form extensions allowing users to submit contact information within the search results. Amber has all … [Read more...] about Our Greatest Hits for January 2010
PPC News Roundup For 10/9/09
It is very important to choose the appropriate match type for your PPC campaign. Some accounts can thrive off exact match alone, while others need a good mix to drive the best traffic. Read about the pros and cons of each match type from Search Engine Land. This post from Brad Geddes, You are Not Your Target Market is one of the best posts I've … [Read more...] about PPC News Roundup For 10/9/09
We’re Looking for Search Engine Marketing (SEO + PPC) Specialists
Do you know someone who loves the web? Hanapin Marketing is currently looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it's not required. The ideal candidate... loves the Internet; obsessively makes to do … [Read more...] about We’re Looking for Search Engine Marketing (SEO + PPC) Specialists
PPC Hero News Roundup for Friday 9/4/2009
If you want successful PPC ads, you have to do much more than just insert calls-to-action and hope visitors will respond. Great ad-writing is all about the language - understanding the language of your customers and enforcing the bond between ad and landing page. Are PPC marketers sneaky bastards? You bet! Just kidding. Actually, Greg over at SEM Geek has interesting take on … [Read more...] about PPC Hero News Roundup for Friday 9/4/2009
Make Quick Progress by Reviewing Your Account Settings
The following steps will help you make progress, fast and without headaches (though they likely will come later).The most important word here is fast. These tips will give you a quick start to turning around the campaign you have inherited, without having to invest much time. Start with these tips and then move on to our other recommendations. Review Your Account … [Read more...] about Make Quick Progress by Reviewing Your Account Settings
Inheriting PPC Accounts: How to Efficiently Transition Ownership and Successfully Optimize a Large PPC Account
Until now, there was no roadmap to help individuals and search engine marketing (SEM) firms successfully inherit and optimize a large-scale pay-per-click (PPC) account. Numerous publications have surfaced about creating PPC campaigns from scratch, but inheriting and enhancing a pre-existing account requires an entirely different skill set. Optimizing a pre-existing PPC … [Read more...] about Inheriting PPC Accounts: How to Efficiently Transition Ownership and Successfully Optimize a Large PPC Account
PPC News Roundup for Friday 8/14/2009
Holy cow that is cool! Google is testing the use of images in PPC advertisements! There's no description but who needs one when there is a picture? The only information present is the picture, price, brand and link. Very cool for click-through rates. A study over at Bing.com says they're seeing a 23% increase in ROI in Bing.com over Live search. They claim that Bing's user … [Read more...] about PPC News Roundup for Friday 8/14/2009
PPC News Roundup for Friday 7/31/2009
Confused by the overwhelming amount of information on the Yahoo/Microsoft agreement? Danny Sullivan over at Search Engine Land breaks it down with The Microsoft-Yahoo Search Deal, In Simple Terms. It's a fairly long post, but some good information nonetheless. Matt Cutts has a neat little poll going on Who Came out ahead in the Microsoft-Yahoo deal? With over 1,300 votes, 80% … [Read more...] about PPC News Roundup for Friday 7/31/2009
