If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for a minimum of $30/day. Read Yahoo’s take on why you would want to run them, and how to get started. Hey! Apparently this has confused a … [Read more...] about PPC News Roundup for Friday 6/26/2009
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Yahoo’s New Display Advertising – See How It Works
On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo's display advertising program is identical to Google with a few twists. You can target your display ads geographically, demographically, and within specific content network placements. The funny thing about Yahoo's new display advertising is that it's not connected to your Yahoo … [Read more...] about Yahoo’s New Display Advertising – See How It Works
PPC News Roundup for June 5, 2009
Do you have the latest version of AdWords Editor? They say that version 7.5.1 slices, dices and jubilees! It gets stains out of your carpet, mows the lawn and delivers the pizza! Just kidding. There are some new additions that will be very helpful such as CSV importing and additional keyword opportunity tools. Have you been keeping an eye on your trademark keywords … [Read more...] about PPC News Roundup for June 5, 2009
Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
I'm not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category. But I know that there are a great deal of you out there who are "too busy" to improve your PPC campaigns. Either out of apathy, stress or maybe you just don't know any better - many of you are neglecting PPC and are suffering the consequences. How do … [Read more...] about Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
PPC News Roundup for May 8, 2009
Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other new features! YSM is integrating the favicon into their search results. Now, if someone searches for … [Read more...] about PPC News Roundup for May 8, 2009
8 Geo-Targeting Dos and Don’ts You Need to Follow
Welcome to day 2 of our week-long series on PPC geo-targeting! When navigating the expansive waters of geo-targeting with pay-per-click, there are about as many tactics to employ as there are locations to target. Choosing the right geo-targeting tactics can be a daunting task. To that end, today I'm going to share 4 Dos and 4 Don'ts to paint a very clear picture of how … [Read more...] about 8 Geo-Targeting Dos and Don’ts You Need to Follow
Driving Campaign Success With Advanced Ad Scheduling
With a strong, mature e-commerce campaign, you may find yourself running short of ideas on how to truly drive increased sales. Perhaps you are working through some (good) new ad creative techniques, or perhaps you have expanded your keyword list with long tail terms or less-relevant keywords (less good). Either way, situations like this are eminently satisfying – after all, … [Read more...] about Driving Campaign Success With Advanced Ad Scheduling
PPC News Roundup for April 17, 2009
Happy Friday everyone! I'm going to be out of town next week, but I'm sure another member of the PPC Hero team will take my stead and provide everyone with another glorious weekly roundup. Since I'm here now, let's get to this week's news, featuring lots more on landing pages. We begin this week with some AdWords and Analytics tips from the Inside AdWords blog. Since this is … [Read more...] about PPC News Roundup for April 17, 2009
Bonus! Business.com Adds Conversion Tracking
For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I'm a fan of Business.com's Feature Listings (big word for PPC) and was just a little excited when I happened upon this news in their help section. Because of Business.com's unique B2B marketplace, this … [Read more...] about Bonus! Business.com Adds Conversion Tracking
How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!
Ad Scheduling within Google AdWords allows PPC managers to control the days and times their ads appear. As the final installment of our time saving blog series, today we will discuss how you can save time and money by utilizing this helpful AdWords tool. Utilizing your AdWords reports and your Analytics program, you may be able to determine when your ads perform best on … [Read more...] about How Can You Save Time and Money When Managing PPC? Use Ad Scheduling in AdWords!
PPC News Roundup for March 13, 2009
It's been an interesting week. I turned 26, which seems to be rather boring. I'm off to Denver and Boulder next week for spring break, hooray! Don't fret though, someone else will get the roundup for you. Hope you all are doing well. Here's the roundup for the week. Your ability to optimize your distribution within the Google Content Network just got more complicated. You … [Read more...] about PPC News Roundup for March 13, 2009
PPC News Roundup for March 6, 2009
Lovely weather. 60's. Love it. Hope your winter is showing signs of going away as well *unless of course, you like winter*. Happy Friday as well, here's the blogs for the weekly roundup. Brad Geddes gives us some advice on how to write ad texts. Basically, pay attention to what you're writing! Beware of copping out with DKI. Blend these three forms of optimization together … [Read more...] about PPC News Roundup for March 6, 2009
