If you have site search set up in your Google Analytics, you can get some great data on what your current visitors are looking for when they are on your site. This data can be really valuable for not only helping you expand your reach to new users, but also to figure out what creative to show in front of those users. I want to show you a few ways you can utilize this data … [Read more...] about Utilizing Site Search Data to Improve Your Awareness Campaigns
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Most Common Mistakes of Automated Bidding
In the past year, I have seen a huge shift in the bidding approach utilized by those around me. Traditionally, most of my fellow co-workers swore by manual bidding methods. I'm not talking about one-off "gut feeling" changes, but complex bid matrixes factoring in seasonality, recent performance, and projected trends. Despite the success of these methods, the frequency in which … [Read more...] about Most Common Mistakes of Automated Bidding
Tracking UAC Performance Through Third-Party App Analytics
Since Universal App Campaigns are highly automated, their success relies on using download and in-app behavior data. Below is a general guide to link and import app downloads and in-app events in Google Ads through third-party app analytics providers. This process may vary depending on which app provider is being used and its capability to send information to the Google Ads … [Read more...] about Tracking UAC Performance Through Third-Party App Analytics
Ready to be your own PPC Hero?
Now you can become a certified PPC Hero with Jeffalytics' PPC Course! We love to help educate the PPC community - it’s in every fiber of our bodies to talk, test, and know more about paid advertising. We're digital nerds and we're proud of it. We also continually look for new ways to offer value and thought leadership to our readers. That's why we've partnered with Jeff Sauer … [Read more...] about Ready to be your own PPC Hero?
Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Last week the big discussion across the PPC world was on Google's decision to make close variants mandatory for Exact Match keywords. Hanapin … [Read more...] about Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
A Handy Guide to Consent Management Platforms with Free Plans
While the Digital Markets Act's implementation in March 2024 brought some changes, its impact on cookie compliance for most businesses has (so far) been minimal. The adjustments primarily affect less common features, such as GA4 audience sharing, which is helpful but not critical to Google Ads. Not implementing consent mode V2 was somewhat of a nothing burger for most people, … [Read more...] about A Handy Guide to Consent Management Platforms with Free Plans
How to Optimise Your PPC Landing Pages in 5 Steps
Your PPC landing pages could make or break your campaigns. That’s because even if you have the most perfectly created PPC campaign, if you are sending people to a badly designed landing page, which has terrible UX or poor quality content, they aren’t going to convert.With the post-click experience being just as important as your campaigns if you really want to see conversions … [Read more...] about How to Optimise Your PPC Landing Pages in 5 Steps
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Building Links to Your Website Using PPC
Building links - the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic - can generally fall into two methodologies: PPC - in particular Google Search Ads - can be a useful tool for organic link building. The high-level process for using Google Ads to build links runs as follows: I’ll now break down … [Read more...] about Building Links to Your Website Using PPC
Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach
Imagine upgrading from a dial-up to fiber optic internet. It opens up an exponential surge of capability and reach. This is exactly what YouTube's advertising growth has looked like over the last 12-18 months. The results have been fascinating to analyze.No shift was more impactful than the addition of Shorts and In-Feed ads, cementing YouTube’s 3-pronged approach. … [Read more...] about Why Advertisers Need to Take the Leap On YouTube’s 3-Pronged Approach
How to set up and optimize end-to-end lead gen funnel tracking (with no CRM required)
Spend all your time working with Google Ads lead gen campaigns, it's easy to forget there’s another half of a sales process that takes place with every form submission and phone call. However, what makes the difference between hitting targets and missing quotas, is the ability to optimize for sales, not leads. Strategically, it’s an easy win - let’s track, report and … [Read more...] about How to set up and optimize end-to-end lead gen funnel tracking (with no CRM required)
Party Hats for Cats: More exciting AI creative tools coming
If 2023 was the year many of us developed a degree of AI-induced neurosis at the fear the machines would at best steal our jobs, at worst bring about the apocalypse, then 2024 has so been the year of toned down expectations. Instead of depriving us of our livelihoods artificial intelligence is, if anything, giving us more work to do. In advertising at least. Could they not find … [Read more...] about Party Hats for Cats: More exciting AI creative tools coming