Today, Google announced a site that acts as a one-stop shop for all your Google Adwords tools called the Google Agency Tool Kit. Within the site is several tools advertisers use every day to help create and optimize their PPC accounts. Below is a list of the tools on the page with a brief description of each. Tools to Plan: Ad Planner - Create targeted media plans … [Read more...] about Get All of Your AdWords PPC Tools in Place
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PPC News Roundup for February 20, 2009
We know that paid search was utilizied by the Obama team when was was running against John McCain. SEM Geek reviews what was accomplished by these campaigns, and what to expect for future political paid search. Yahoo! has a new "Rich Ad" platform, where you can insert videos and pictures, show your logos, and create deep links. It is currently invite only, but it is definitely … [Read more...] about PPC News Roundup for February 20, 2009
PPC News Roundup for February 6, 2009
Happy Friday everyone! I’m taking a road trip up to Chicago this weekend to catch up with a bunch of old college buddies. I’m pretty excited … Plus, it’s not going to be -3 degrees outside, at least not for the foreseeable future. Here is this week’s roundup. Gordon Choi offers up some tips for 2009 SEM. Short and sweet, focusing on PPC. And don't we all love PPC? Watco? … [Read more...] about PPC News Roundup for February 6, 2009
Discovering Keywords On the Cheap
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! I love log files, analytics, and looking in your own backyard for PPC keyword strategies. I think your own site's … [Read more...] about Discovering Keywords On the Cheap
Our Greatest Hits for January!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! There are plenty of rules within google Adwords outlining the policy of advertising trademarked names in your ad … [Read more...] about Our Greatest Hits for January!
PPC News Roundup for January 30, 2009
Greetings PPC Hero readers! We are recovering from 12" of snow and ice the past couple days. I was pretty happy, though, as Indiana University canceled classes for the first time since the 70's. Here's your weekly dose of PPC links ... Happy Friday! Brad Geddes gives us some helpful web-based tools to aid in your split testing. Brad highly suggests making sure you have enough … [Read more...] about PPC News Roundup for January 30, 2009
PPC News Roundup for December 12th, 2008
The holiday season is quickly approaching. As I am still in Grad School (done in May, whew!), I have the pleasure of taking a two week break to visit my family and vacation. I hope the rest of you enjoy the holidays as well. Here's the roundup for this week. Scott Brinker over at the Post-Click Marketing blog has written a very interesting article on search marketing … [Read more...] about PPC News Roundup for December 12th, 2008
Consulting
PPC Hero is written by search marketing consultants at Hanapin Marketing, a search agency located in Bloomington, Indiana. Hanapin is currently taking new clients. Read below for more information on the pay per click management services we offer as well as the types of clients we service and why you should hire us! Pay Per Click Management Services Hanapin specializes in … [Read more...] about Consulting
How to Analyze the Most Important PPC Reports
Of all the reasons to love pay-per-click advertising, the reporting capabilities have to be number one! All of the major (and minor) PPC search engines offer reporting so that you can make smart, informed decisions about your advertising. That being said, reports are only capable of providing the best data when they're analyzed correctly. So, today's PPC Basics lesson is … [Read more...] about How to Analyze the Most Important PPC Reports
30 Pay-Per-Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary
A few weeks ago I sat in a session at the PPC Summit in Los Angeles. I realized that as the speakers were talking, they were using a lot of industry language that some PPC beginners may not understand. I then got the idea to write up a PPC language reference guide for anyone to use and reference in the future. This post is the first in our PPC Basics Blog Series! Adwords … [Read more...] about 30 Pay-Per-Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary
PPC News Roundup for July 30, 2008
Ever consider venturing away from the main PPC search engines - Google, Yahoo, and MSN? Perhaps you've been intrigued with the re-branding and launch of Ask.com, formerly AskJeeves.com. Could this help drive the niche traffic you're looking for? Perhaps not says George Kepnick over at PPC blog. George gives his firsthand experience with their PPC advertising service. Rand at … [Read more...] about PPC News Roundup for July 30, 2008
PPC News Roundup for June 18, 2008
What's the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn't know where they're headed with the PPA model but they're not sending out any invitations to be a part of the beta, "while t he product team figures out what direction the model will take in the future." Interesting… Search … [Read more...] about PPC News Roundup for June 18, 2008
