It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. But which data can reliably make … [Read more...] about PPC Analytics Tactics That Can Make or Break Your Performance [New Webinar with Kissmetrics!]
Search Results for: landing pages
Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
At the outset I want to make clear that I’m with call tracking and call analytics provider, Convirza. Naturally, we’ve been playing close attention to the Google AdWords call tracking announcement and subsequent reaction. In this article we’ll explain why, contrary to what you might think, we were actually excited for Google’s announcement that they are providing call … [Read more...] about Why This Call Tracking Provider Welcomes Google’s Call Tracking Announcement
Why Do We Test PPC Ads?
Novels have been written regarding the art of ad testing. Whether it involves the creation of persona-based ad copy or a re-evaluation of your core testing metrics, there are countless posts educating us on how to make the most of our ads. But while there might be a lot of information out there about how we should test our ads, there aren’t many that try to explain why. This … [Read more...] about Why Do We Test PPC Ads?
Zombie Keywords: Has Your Top Performing Term Officially Died?
This week our blog series is taking a look at the most expensive "set it and forget it" mistakes. Sam has already focused on Display campaign pitfalls and how to avoid them. To add to this, today we'll take a look at cutting back on keywords that have been top performers.... until now. Finding “top performing” keywords can be a magical moment in one’s PPC career. But the old … [Read more...] about Zombie Keywords: Has Your Top Performing Term Officially Died?
The 10 Monthly Tasks Every Account Manager Should Be Doing
As Account Managers, it’s easy to get wrapped up in big projects, campaign buildouts, etc. and forget about smaller tasks that are essential to maintaining account health. Here we’ll go through some basic tasks and a few more advanced ones that you can (and should!) be doing to improve account performance. THE BASICS Search Query Reports It’s worthwhile to take a peek at … [Read more...] about The 10 Monthly Tasks Every Account Manager Should Be Doing
53 CRO Tips to Improve Your PPC Campaigns – New Whitepaper!
When it comes to conversion rate optimization (CRO), you'd be hard spent to find someone who DIDN'T want more of their website traffic to convert. But wanting the conversions and making them happen are a completely different story. It's a challenge to figure out what CRO tactics are going to work best for your campaign. You probably know you should be testing - but what should … [Read more...] about 53 CRO Tips to Improve Your PPC Campaigns – New Whitepaper!
4 Ways You Haven’t Thought to Use Google Analytics for CRO
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate optimization (CRO) ideas. Sure, there are great tools out there like Crazy Egg, but there are also some free options to get you started. Google Analytics is a free tool and … [Read more...] about 4 Ways You Haven’t Thought to Use Google Analytics for CRO
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This Week's Top Five Articles from PPC Hero delivered to your inbox. Why Subscribe? Stay ahead of the game and always be "in the know" on industry news Links come from some of the most popular PPC Blog No clutter: 5 easy click-able links with a short informative paragraph Also send me a daily RSS digest from PPC Hero … [Read more...] about Fast Five Newsletter Sign-Up
Making The Most Of Product Listing Ads (PLAs)
Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific product accompanied by price and picture. Over the past 12 months since the withdrawal of the free Google shopping … [Read more...] about Making The Most Of Product Listing Ads (PLAs)
One More Moving Part To Ad Rank – Don’t Get Left Behind!
This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show and where. When an auction used to be determined by Quality Score and max. CPC, now if both of those factors are equal, Google will turn to the … [Read more...] about One More Moving Part To Ad Rank – Don’t Get Left Behind!
How Dynamic Search Ads Can Fill The Gaps In Your Account
For this month’s series, PPC Hero is concerned with all things dynamic. We’ll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of “Does Dynamic Keyword Insertion actually work?” If it can be automated, scripted, or dynamically generated, we’ve got it – so stay tuned! What Are Dynamic Search Ads? This article … [Read more...] about How Dynamic Search Ads Can Fill The Gaps In Your Account
Get More From Google Adwords Dynamic Search Ads
Today’s post comes from PPC Hero Ally Hayley Coutinho. Hayley is a Paid Search Consultant at Receptional, one of the UK’s longest running digital marketing agencies. On a day to day basis, Hayley is the manager of various client accounts, both small and large scale, across several industries. -- Google's Dynamic Search Ads (DSA) program was first launched in beta in late … [Read more...] about Get More From Google Adwords Dynamic Search Ads
