This periodical series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. I’ve found that literature pertaining to this subject is sparse, so I intend to contribute to the lack thereof. Overview Back when Bing and Yahoo announced that they were going to join forces, one of their endeavors sought … [Read more...] about adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
Search Results for: landing pages
Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
I've switched from movies to sports and now to Westerns, and I think this month's quotation is pretty apropos. We're now at the 120-day mark of our blog re-investment and things keep moving right along! Comparing the previous 120 days to the same time frame before that, we're now up 23% and 32% in visits and pageviews, respectively! Last month, we were at 19% and 25%, so we're … [Read more...] about Letter from the CEO – “Rolling, rolling, rolling…keep them doggies rolling!”
How To Set Up Conversion Tracking In Google AdWords
Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make sure it's up and running! https://www.youtube.com/watch?v=oL2DKAo4xjk Transcript: Hello and welcome to PPC Hero’s video tutorials. Today … [Read more...] about How To Set Up Conversion Tracking In Google AdWords
PPC News Roundup for March 4, 2011 – Au Revoir!
Au Revoir, Adios, Aloha Goodbye! The PPC News Roundups have been part of our family of posts for four years, but, at last, we must say goodbye. In an industry where things are constantly changing and evolving, we know we must do the same. It is hard to say goodbye, but we've developed an even better system of keeping you, our faithful readers, informed about the SEM industry's … [Read more...] about PPC News Roundup for March 4, 2011 – Au Revoir!
Image Ads: Why Bother?
As most of us who advertise on Google’s “display network” know, there are a few ways to go about it. Some of the more notable differences include: Ability to target automatic placements, either via audiences (a newer feature), or via keywords VS. Ability to target managed placements (websites or web pages you choose) with or without keywords or audiences Ability to … [Read more...] about Image Ads: Why Bother?
Cybersquatting and Paid Search: What Brands Need to Know
By Frederick Felman, CMO, MarkMonitor According to The Search Engine Marketing Professional Organization (SEMPO), search advertising has grown 286% in the last five years and will increase from $14.6 billion to $16.6 billion in 2010. The future for search engine advertising is bright. However, it’s the very vibrancy of search that leads to abuses and scams by counterfeiters, … [Read more...] about Cybersquatting and Paid Search: What Brands Need to Know
PPC News Roundup for July 23, 2010
PPC is highly competitive and the inflated keyword costs make it that much more difficult to compete. As a small business owner, if you are certain to be outranked in the search engines for popular phrases relating to your services, it’s first important to acknowledge that you may get trampled unless you start looking in other places on the web to attract traffic. Erik Whaley … [Read more...] about PPC News Roundup for July 23, 2010
Tracking Revenue and Cost In Adwords
Conversion Tracking in Google Adwords Google’s conversion tracking in Adwords allows you to take your account to the next level by providing you with ROI data that can help you more accurately identify both areas of success and opportunities. The best part is it only takes a snippet of code and few settings to get started! Using Conversion Tracking The first step you must … [Read more...] about Tracking Revenue and Cost In Adwords
Our Greatest Hits for December 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality … [Read more...] about Our Greatest Hits for December 2009
PPC Outside A Vacuum
This is a special guest blog post from Matt Umbro at theppcblog.com. Any PPC campaign interface provides valuable metrics such as number of clicks on a particular ad or the click-thru-rate (CTR) of a certain keyword, but to solely look as these figures when determining the success of a campaign is a mistake. To truly realize the value of your PPC campaign you must view your … [Read more...] about PPC Outside A Vacuum
PPC Hero News Roundup For 9/25/09
In my opinion you can never read too many blogs on how to better set up your geo-targeting PPC campaigns for local search. The YouMoz blog goes into detail on how to set up and structure your PPC geo-targeted campaigns to get the most traffic and quality leads. Check out Google's new 'place pages' where instead of Google showing you a large bubble when you click on 'more … [Read more...] about PPC Hero News Roundup For 9/25/09
Grasp the History of an Account by Reviewing a Few Key Metrics
Understanding performance history is critical to making the future of the account successful. If you inherit a PPC account from another management firm or another company, it's important to begin running reports and gathering important data on key metrics you will be measuring. Here are the key metrics that are important in every PPC campaign. This is a good checklist that … [Read more...] about Grasp the History of an Account by Reviewing a Few Key Metrics