Suppose you are a data-driven search marketer and want to maintain significant control of your main advertising assets such as keywords and ad copy. In that case, you must be disoriented by the trajectory that search advertising platforms, particularly Google, are taking. Starting on June 30, 2022, Google no longer allows the creation or editing of expanded text ads, leaving … [Read more...] about Search Advertising 2.0 is Here. Did You Adjust Yet?
Search Results for: google ads
Why First-Party Data is The Future of Digital Marketing
It seems that the era of third-party cookies is becoming a thing of the past. Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020, Google announced they would phase out third-party cookies in Chrome. They intended to do this “within two years,” which … [Read more...] about Why First-Party Data is The Future of Digital Marketing
What Pride & Prejudice Taught Me About Automation
“In vain I have struggled. It will not do. My feelings will not be repressed. You must allow me to tell you how ardently I admire and love automation. Too much? Any Pride and Prejudice fans? I think Mr. Darcy’s feelings towards Elizabeth are in alignment with how I feel toward automation, however exaggerated and hyperbolic that may be. Truly, the success I … [Read more...] about What Pride & Prejudice Taught Me About Automation
Maximizing eCommerce and Performance Marketing Activity
The pandemic and resulting consumer behavior changes have led to a new era of eCommerce, with people around the world increasing their reliance on online shopping and brands investing far more money and attention in direct-to-consumer activity. It’s thought that 78% of D2C brands have increased their marketing budget over the past few years compared to only 60% of traditional … [Read more...] about Maximizing eCommerce and Performance Marketing Activity
Dominate Paid SERP with 3 Competitive Metrics
Maintaining visibility in the search engine results pages (SERP) is essential for any advertiser. The SERP is constantly changing with new ads, features, and most importantly, competitors entering all the time, so it's important to monitor your rankings and adjust your campaigns accordingly. There are three main competitive metrics that you should be tracking in Google Ads: … [Read more...] about Dominate Paid SERP with 3 Competitive Metrics
Retail Search is the New PPC
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there. Since then, Amazon Ads has caught up on both Meta and Google. The advertising revenue of Amazon … [Read more...] about Retail Search is the New PPC
Custom Insights with Custom Columns
PPC specialists have been using custom columns for many years to make it possible to view specific aspects of the Google Ads data. Custom columns can be helpful when you want to merge columns that are important to campaigns, ad groups, and keywords. When used properly it can minimize your time spent on reporting and will show relevant insights at a glance. Custom Columns … [Read more...] about Custom Insights with Custom Columns
B2B vs. B2C Marketing: Fundamental Differences Every Savvy Marketer Should Know
Every business can be classified either as a B2B or a B2C business. You’re either selling to a business or directly to a person. Your target audience makes a world of difference in your marketing strategy. B2B (business-to-business) and B2C (business-to-consumer) businesses differ greatly because of the number of decision-makers involved in the buying process, sales volumes, … [Read more...] about B2B vs. B2C Marketing: Fundamental Differences Every Savvy Marketer Should Know
10 Solutions You’ll be Walking Away with from Hero Conf London 2022
One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions. Once again, we are taking the challenge and narrowing the most pressing solutions into 40+ actionable sessions to make sure you walk away from Hero Conf London 2022 with everything you need to reach your … [Read more...] about 10 Solutions You’ll be Walking Away with from Hero Conf London 2022
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Nowadays, it's rare to find a business that isn't trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn't always easy. As a newbie in the world of paid media, navigating your way around all the major PPC platforms … [Read more...] about Five Crucial Aspects of the Most Popular PPC Ad Platforms
Using Geo-Targeting to Get Customers Back in Stores
Geotargeting has opened many doors for marketers and advertisers alike during Covid. After all, it helps focus on a specific market, resulting in more relevant ads, increased campaign value, and a better ROI. This piece will discuss the ins and outs of geo-targeting in advertising, explore best practices, and look at some examples of targeting we have run internally. How … [Read more...] about Using Geo-Targeting to Get Customers Back in Stores
Three Tips to Combine Paid and Organic Search Marketing Strategy
The SERP (Search Engine Results Page) is complex. Website links are surrounded by images, videos, shopping results, knowledge panels, “people also ask” results, local listings, and probably a dozen more experimental features Google and Microsoft are testing this week. The good news is that marketers can optimize every SERP asset via either paid or organic search. The catch? … [Read more...] about Three Tips to Combine Paid and Organic Search Marketing Strategy