The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality … [Read more...] about Our Greatest Hits for December 2009
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PPC Outside A Vacuum
This is a special guest blog post from Matt Umbro at theppcblog.com. Any PPC campaign interface provides valuable metrics such as number of clicks on a particular ad or the click-thru-rate (CTR) of a certain keyword, but to solely look as these figures when determining the success of a campaign is a mistake. To truly realize the value of your PPC campaign you must view your … [Read more...] about PPC Outside A Vacuum
PPC Hero News Roundup For 9/25/09
In my opinion you can never read too many blogs on how to better set up your geo-targeting PPC campaigns for local search. The YouMoz blog goes into detail on how to set up and structure your PPC geo-targeted campaigns to get the most traffic and quality leads. Check out Google's new 'place pages' where instead of Google showing you a large bubble when you click on 'more … [Read more...] about PPC Hero News Roundup For 9/25/09
Grasp the History of an Account by Reviewing a Few Key Metrics
Understanding performance history is critical to making the future of the account successful. If you inherit a PPC account from another management firm or another company, it's important to begin running reports and gathering important data on key metrics you will be measuring. Here are the key metrics that are important in every PPC campaign. This is a good checklist that … [Read more...] about Grasp the History of an Account by Reviewing a Few Key Metrics
What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website
You should think of this article as a "what to expect when you're expecting" in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign. Okay, I'll just say it: you may break your PPC account. However, I want to discuss why making a global change to your PPC account is a big deal; … [Read more...] about What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website
Blog News Roundup for Friday, May 29, 2009
Do you like to party hard on the holidays? If so you don't want to miss this excuse for a party from the YSM Blog. Amongst some of the more well known holidays are a myriad of different celebrations that advertisers may use to focus their search campaigns. Personally, I'm looking forward to Ugly Dog Day at the end of June, but I don't think I have a search campaign that can … [Read more...] about Blog News Roundup for Friday, May 29, 2009
PPC Blog News Roundup for May 22, 2009
This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only to Google.com within the U.S. and takes effect around June 15th. Gordon Choi has crafted a good introduction to the Google … [Read more...] about PPC Blog News Roundup for May 22, 2009
AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
Recently, we received a question from a reader in regards to Google AdWords' Budget Optimizer. We have not discussed this option here on the blog so I thought I'd give a description of this tool while answering our reader's question. First, let's get the basics out of the way and discuss what Budget Optimizer is, and where you can find this option within the AdWords … [Read more...] about AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
PPC News Roundup for February 27, 2009
Greetings PPC Hero readers! I got a Blackberry this week. And I love it. It really is a Crackberry. That's really all I have for you this week. Enjoy the blogs! If you use AdCenter for international campaigns (anyone?), their blog has posted some advice for you. They are pretty generic and can be applied for most of your campaigns anyways, so take a quick look. Most of you … [Read more...] about PPC News Roundup for February 27, 2009
Review Your Conversion Paths To Look For Optimization Opportunities
In order to properly optimize your conversion rate, you don't want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way to converting, and you need to understand which path is most successful. I was reviewing the goal funnels within Google Analytics for a client the other day. … [Read more...] about Review Your Conversion Paths To Look For Optimization Opportunities
What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
A short while ago Google added some additional options in the campaign settings of your Adwords account. Since some of these settings and options can be confusing for experienced advertisers as well as newbies, I'll go over these settings and give some recommendations on which ones you should opt in or out for. (click picture to enlarge) Device Platform Settings: Desk and … [Read more...] about What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
PPC News Roundup for January 16, 2009
Happy Friday everyone! We're having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of hot coffee and enjoy this week's blog roundup. I definitely take AdWords functionality for granted when compared to Yahoo!, or even worse, AdCenter. AdCenter … [Read more...] about PPC News Roundup for January 16, 2009
