Learning a new platform can be intimidating for even the most experienced digital marketer. I have a client that uses Adobe Experience Cloud, which is a host of different marketing platforms ranging from bid management, audience management & creation, to direct media buys. As I learned the new platform, there were a few need-to-knows that are important to have when … [Read more...] about Adobe Media Optimizer Set Up for Beginners
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5 Ways AI Can Improve Your Paid Ads Campaigns
Artificial Intelligence is the latest technology that has increased its prominence in the digital world. You can use AI technology for the enhancement of paid advertisement. No matter where you publish them, AI can ensure outstanding returns from it. As a new business person, you can check the top five ways AI supports the paid ads you publish on top social media sites. … [Read more...] about 5 Ways AI Can Improve Your Paid Ads Campaigns
Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit. With this in mind, how are marketers looking to address the gulf between mobile traffic and subsequent sales? Recent data shows that as much as 60% of online shopping traffic comes from mobile devices, but just 40% of purchases are … [Read more...] about Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
Dynamic Search Ads For Beginners
Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking. Today I’ll walk you through a summary of what they are, how to set them up and how they … [Read more...] about Dynamic Search Ads For Beginners
Review Ads on Social for eCommerce Brands [Case Study]
I don’t know about you, but once I find a social advertising strategy that works, and I mean really works in driving my goals....I just can’t leave it alone. There’s always something we could test! New things we haven’t thought of! Things we could change! New audiences that we never even thought of finding! I love testing to see what resonates with specific audiences, to get to … [Read more...] about Review Ads on Social for eCommerce Brands [Case Study]
The Value Of Amazon Sponsored Brand Video Ads [Case Study]
This year I have had the opportunity to beta test the Amazon Sponsored Video Ads released to the public in early October. I have held off on writing about the ad type until I had the opportunity to examine the ad impact through Prime Day and Black Friday/Cyber Monday. The ad type has reported surprising performance and I am here to report on my experience and recommendations so … [Read more...] about The Value Of Amazon Sponsored Brand Video Ads [Case Study]
How To Set Up Time Of Day Bid Adjustments
When hoping to optimize a Google Ads account we all face the same question, “what next?”. There are unlimited different tests and ways you can go about optimizing your account to drive better performance of your desired KPIs. One of the changes I immediately test is adjusting ad schedules within Google Ads. First, obviously, you want to check and see how different your peak … [Read more...] about How To Set Up Time Of Day Bid Adjustments
Microsoft Ads LinkedIn Profile Targeting: A Review
Recently, Microsoft Ads unveiled a new targeting option that marketers had been curious about since Microsoft’s LinkedIn acquisition a couple of years ago. LinkedIn, like Facebook and other social media sites, holds a wealth of knowledge about our customers. However, LinkedIn’s knowledge is particularly valuable for B2B operations. Given that LinkedIn is meant for explicitly … [Read more...] about Microsoft Ads LinkedIn Profile Targeting: A Review
Thinking Simply About Ad Campaign Design
In the PPC ad business, complexity is to be expected as the cost of doing business. With all the different ad platforms and their capabilities, managing campaigns can become a herculean task. Complexity creeps in, requiring vast amounts of attention and organizing to keep on track. People are added, reporting is increased, and communication ramps up to tame that … [Read more...] about Thinking Simply About Ad Campaign Design
The Ethical Implications Of PPC Advertising & How To Overcome Them
Earlier this year when Amazon, Apple, Facebook and Google attended an antitrust hearing, a ton of transparency concerns that were bubbling came to the surface. It was thought to be just a small part of a larger series of antitrust investigations, but with miscommunication and updates affecting the visibility of search terms, we’ve since questioned whether or not Google is … [Read more...] about The Ethical Implications Of PPC Advertising & How To Overcome Them
Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
Testing new ideas is a core component of digital marketing strategy - in fact, our agency believes it is the core component. Experimentation, whether it be ad copy, a landing page, a bid strategy, or new campaign type, allows each advertiser to hone in on the most effective tactics for them, and iterate on successes without risking huge downsides. That test and learn … [Read more...] about Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
An Intro to Amazon Sponsored Display Ad Campaigns
Amazon has rolled out many important updates in the last 12 months and one of those is Sponsored Display Ads. Now that Amazon has opened this ad type to Sellers as well, it is important to know the potential it holds for advertisers. This new Campaign type lets you create full funnel self serving ads on and off Amazon to target specific audiences. It is a quick and easily … [Read more...] about An Intro to Amazon Sponsored Display Ad Campaigns
