This year I have had the opportunity to beta test the Amazon Sponsored Video Ads released to the public in early October. I have held off on writing about the ad type until I had the opportunity to examine the ad impact through Prime Day and Black Friday/Cyber Monday. The ad type has reported surprising performance and I am here to report on my experience and recommendations so … [Read more...] about The Value Of Amazon Sponsored Brand Video Ads [Case Study]
Search Results for: ad testing
How To Set Up Time Of Day Bid Adjustments
When hoping to optimize a Google Ads account we all face the same question, “what next?”. There are unlimited different tests and ways you can go about optimizing your account to drive better performance of your desired KPIs. One of the changes I immediately test is adjusting ad schedules within Google Ads. First, obviously, you want to check and see how different your peak … [Read more...] about How To Set Up Time Of Day Bid Adjustments
Microsoft Ads LinkedIn Profile Targeting: A Review
Recently, Microsoft Ads unveiled a new targeting option that marketers had been curious about since Microsoft’s LinkedIn acquisition a couple of years ago. LinkedIn, like Facebook and other social media sites, holds a wealth of knowledge about our customers. However, LinkedIn’s knowledge is particularly valuable for B2B operations. Given that LinkedIn is meant for explicitly … [Read more...] about Microsoft Ads LinkedIn Profile Targeting: A Review
Thinking Simply About Ad Campaign Design
In the PPC ad business, complexity is to be expected as the cost of doing business. With all the different ad platforms and their capabilities, managing campaigns can become a herculean task. Complexity creeps in, requiring vast amounts of attention and organizing to keep on track. People are added, reporting is increased, and communication ramps up to tame that … [Read more...] about Thinking Simply About Ad Campaign Design
The Ethical Implications Of PPC Advertising & How To Overcome Them
Earlier this year when Amazon, Apple, Facebook and Google attended an antitrust hearing, a ton of transparency concerns that were bubbling came to the surface. It was thought to be just a small part of a larger series of antitrust investigations, but with miscommunication and updates affecting the visibility of search terms, we’ve since questioned whether or not Google is … [Read more...] about The Ethical Implications Of PPC Advertising & How To Overcome Them
Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
Testing new ideas is a core component of digital marketing strategy - in fact, our agency believes it is the core component. Experimentation, whether it be ad copy, a landing page, a bid strategy, or new campaign type, allows each advertiser to hone in on the most effective tactics for them, and iterate on successes without risking huge downsides. That test and learn … [Read more...] about Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
An Intro to Amazon Sponsored Display Ad Campaigns
Amazon has rolled out many important updates in the last 12 months and one of those is Sponsored Display Ads. Now that Amazon has opened this ad type to Sellers as well, it is important to know the potential it holds for advertisers. This new Campaign type lets you create full funnel self serving ads on and off Amazon to target specific audiences. It is a quick and easily … [Read more...] about An Intro to Amazon Sponsored Display Ad Campaigns
Setting Up A LinkedIn Ads Marketing Funnel
Selecting the right audiences is one of the most important steps in planning a successful campaign. In most cases, at the top of the marketing funnel you need to start with broad audiences that probably don’t know your brand, products or services and nurture them through a series of relevant and useful contents to conversion phase. In this post, we will review some targeting … [Read more...] about Setting Up A LinkedIn Ads Marketing Funnel
Facebook Ads Holiday Checklist [2020]
Not only is the holiday season an important time for many businesses, it's also a very competitive time on marketing platforms like Facebook and Instagram. The influx of advertisers and ad spend will raise CPMs and generally just make it more expensive to advertise. Couple this with the fact that COVID is still likely to be impacting things this holiday and we have an election … [Read more...] about Facebook Ads Holiday Checklist [2020]
Ecommerce Ad Updates You Should Know As We Approach Q4
2020 has presented many firsts and challenges for various PPCers. Specifically, on the eCommerce side, brands have experienced quite a bit of growth as people have leaned heavier on purchasing online. I recently wrote about “When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC”, covering how COVID has impacted our overall approach. It’s clear that … [Read more...] about Ecommerce Ad Updates You Should Know As We Approach Q4
6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
In 2020, the waves of news ceaselessly wash over us. It’s hard to keep up with marketing industry news with the world and national news on the center stage. This article should make it easier for you - a tidy package of LinkedIn Ads updates you may have missed. As 2020 has been slowly imploding, LinkedIn Ads has upped its game again and again, in ways that many marketers might … [Read more...] about 6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
How to Build a Winning Native Advertising Strategy
The Case for Native Native is eating the advertising world. Over the past five years, we have seen spending on Native more than double, becoming an increasingly important component of brands’ digital display strategy. What’s driving this growth? Over-personalisation, disruptive ads, and poor targeting. Consumers are increasingly using ad blockers in response, as they … [Read more...] about How to Build a Winning Native Advertising Strategy