Facebook rolled out many platform changes in 2018, and my favorite was the asset placement customization tool released in the first quarter of the year. While I generally select Automatic Placements for my ad set delivery as a best practice in Facebook, many of my clients had creative assets they had specifically optimized for the Instagram Feed and Instagram Stories. Before … [Read more...] about How to Use Asset Placement Customization in Facebook
Search Results for: branded
Some Insights Into Bing’s PPC Audiences
What up! In today’s installment of, “Some Insights Into Things & Stuff”, we’ll cover some insights we here at Hanapin have come across in regards to Bing’s in-market audiences, as well as their branded “Microsoft Audience Network”. For reference, most of the findings I will speak to come from my work on an account that operates in the education vertical. What Are … [Read more...] about Some Insights Into Bing’s PPC Audiences
Set Up Creative Testing in Apple Search Ads
Apple Ads is a great platform to target new users efficiently, however, their targeting is less than preferable to advertisers who rely on detailed custom targeting. With the upcoming Holiday season, where inevitably new phones will be purchased as gifts, it’s more important than ever to ensure you’re taking advantage of creative testing in Apple Search Ads. You’re probably … [Read more...] about Set Up Creative Testing in Apple Search Ads
What Happened When We Paused PPC Brand Campaigns
Over the years, many companies have debated whether you should or should not bid on your own brand keywords. Some articles suggest you should not waste your money and others believe it is a no-brainer. In this article, we are going to show you exactly what happened after we paused the Brand campaigns. In a previous article Why Brand Ad Campaigns are Important, I discussed the … [Read more...] about What Happened When We Paused PPC Brand Campaigns
New Interface, New Syntax: Automating Rules in Google Ads
As every digital advertiser should know by now, AdWords has officially rebranded to Google Ads. Whether you are pro-change or anti-change with Google’s advertising services, there is one certainty - You have to change regardless. That in mind, there have been a ton of updates recently with name changes, new offerings, shuffled offerings, the completely new UI, and the list goes … [Read more...] about New Interface, New Syntax: Automating Rules in Google Ads
How We Gained $21,000 More in Revenue by Changing One Color
Do you cringe when someone says, “button color?” Do you automatically shut down when a test is recommended to you that seems like just a minor change? Today I want to encourage you to shift your mindset. What may seem like a “minor” change to you may bring $21,000 more in revenue to your company. Now it doesn’t seem so “minor,” does it? You may hesitate testing something as … [Read more...] about How We Gained $21,000 More in Revenue by Changing One Color
Tackling Facebook Ad Disapproval
If you have ever used Facebook Ads for advertising, chances are you have had an ad disapproved at some point. It can be quite annoying when an ad is disapproved not only because it takes time to try and fix the ad but sometimes Facebook isn't exactly clear as to why your ad was disapproved. So let us take a look at some common reasons why your ad might be flagged and what you … [Read more...] about Tackling Facebook Ad Disapproval
Display Advertising for Lead Generation: One Approach
“We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network. We know that Google has to up its audience targeting game to stay relevant … [Read more...] about Display Advertising for Lead Generation: One Approach
AdWords Grant Policy Changes
In case you haven’t heard the news, there are new policies in effect that will govern the use of Adwords grant money. These new policies went into effect on January 1st and effect all accounts that use grant money. There are several changes that happened which everyone needs to be prepared for. I will go into those changes and some tips to deal with them but it seems like … [Read more...] about AdWords Grant Policy Changes
3 Best Practices for Universal App Campaigns
Universal App Campaigns were launched in mid-2015 as part of Google's efforts to utilize machine-learning in its advertising product offerings. Google has since rebranded this effort as simply “App Campaigns”. The goal is for the machine-learning system to analyze, in real-time, hundreds of millions of signals to put your app in front of the best possible users. We saw Google's … [Read more...] about 3 Best Practices for Universal App Campaigns
6 Tips For Efficient Facebook Advertising
Do you advertise on Facebook? Do you wish you could be a little more efficient with your time and money? Well these six tips could help you! I hope they help you. No really I do! We love helping advertisers like you! Tip 1: Learn To Use Power Editor Those of you who aren’t using the Power Editor for your Facebook advertising efforts could be wasting a lot of time in the ads … [Read more...] about 6 Tips For Efficient Facebook Advertising
Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not always garner direct clicks (see below), it can help improve overall CTR with a more … [Read more...] about Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
