Until recently, I had never really thought about the importance of trademarks in digital marketing. That changed a few months ago when my team found that a competitor was infringing our client’s trademark in their adverts. I won’t name any names, but here are a few things that I learned from responding to this infringement on the agency side. Before I start this list, it … [Read more...] about Dealing With Trademarks Infringements In Paid Media
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The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
Check out PPC Hero's Ultimate Guide to How to Detect Click Fraud Ad fraud is an endless challenge for those in the digital advertising industry. However, for advertisers running PPC campaigns, it doesn’t matter whether they’re spending $100 or 100,000 dollars: ad fraud has devastating effects on their marketing budgets, ROAS, and campaign data. Here’s a shocking … [Read more...] about The 5 Most Common Types of Ad Fraud Affecting PPC Campaigns
Optimize Better With Offline Conversion Tracking
If you run campaigns in Google Ads or Microsoft Advertising that are focused on lead acquisition, then you know how vital accurate conversion tracking is to your optimization efforts. Without it, you have no idea if the campaigns you’re running are succeeding at growing your business or are just wasting your marketing budget. I’m not telling you anything you don’t already … [Read more...] about Optimize Better With Offline Conversion Tracking
Amazon PPC Management: How To Get The Best On Budget
Amazon is one of the largest digital marketplaces for online retailers in the world. This platform also offers marketing and advertising services for both vendors and sellers. Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience. Amazon Advertising offers the PPC (pay-per-click) model that is … [Read more...] about Amazon PPC Management: How To Get The Best On Budget
How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
Hardly any positive concept will be called “cannibalization” by professionals, right? Indeed, multiple efforts in reaching organic and paid traffic can lead to disrupting each other’s results and practically cannibalizing your profits. Let’s find out what this term is about and how marketers can combat it. What is cannibalization in marketing? This term refers to a … [Read more...] about How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
80% of SEO professionals agree that link-building is a highly effective tactic to include in your marketing strategy. That said, if you’re unsure which backlinking strategies work, you’ll find it challenging to accrue high-quality backlinks. Luckily, you can use several different strategies in tandem, which will net backlinks and boost brand awareness. Read on to learn … [Read more...] about 6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
Complete Guide To Writing Posts That Convert Into Clients
Creating high-quality content is the number one priority for many freelancers and business owners, but creating content that converts is a completely different thing. It requires more dedication and attentiveness as well as nuance that not many people understand. Luckily, there is a number of things you can do to help you in the process, so here is the complete guide to writing … [Read more...] about Complete Guide To Writing Posts That Convert Into Clients
The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Facebook is one of the two advertising giants globally, with a significant share of all digital advertising budgets and complete control over social ads. Using Facebook ads, marketers activate their ads on Facebook, Instagram, Messenger, and WhatsApp. Facebook's advertising system has become very sophisticated over the past year and now offers advertisers a more … [Read more...] about The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Google Display Network Best Practices In A First-Party Cookie World
With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare? With these changes, remarketing will likely be limited. We’ll instead focus more on targeting users with certain interests or browsing habits. This results in limited capabilities when it comes to reaching certain markets. … [Read more...] about Google Display Network Best Practices In A First-Party Cookie World
B2B Lead Generation on LinkedIn: The Whats, Whys, and Hows
Many believe that LinkedIn is the social network for B2B marketing. However, getting the results you want from the platform is not as easy or straightforward as you’d think. Filling out your company page and sending out a few invitations to people to like your page isn't enough for the magic to happen. LinkedIn is a social media platform dedicated to connecting the world's … [Read more...] about B2B Lead Generation on LinkedIn: The Whats, Whys, and Hows
How to Optimize Your PPC Campaign For SaaS Products
The usage of SaaS products has exponentially skyrocketed over the years. So much so that companies have reportedly spent over $343 k on an average on SaaS products every year. The rapid growth is a result of companies collaborating with PPC or the Profit per Click marketing style. While this may be great news, it brought about a massive increase in competition in the SaaS … [Read more...] about How to Optimize Your PPC Campaign For SaaS Products
How to do ASO in 2021: App Store Optimization Tips
The pandemic has dramatically affected the mobile app & game industry, and while some app categories have experienced unprecedented growth, others had to adjust to the market situation hoping for quick recovery. But that’s not the only surprise 2020 brought to the mobile app & game publishers: with the IDFA deprecation announced last year and that to be enforced soon in … [Read more...] about How to do ASO in 2021: App Store Optimization Tips
