Last week I was fortunate to get to chat with Brad Geddes about all things ad testing during our #thinkPPC webinar. For those of you familiar with Brad's work or who have seen him speak, you'll know he has a tendency to say something incredibly obvious that you somehow had never thought of before. In this case he mentioned a simple approach to dealing with the messy business of … [Read more...] about Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
Search Results for: enhanced campaigns
Easily Increase Your Leads with Bing Phone Extensions
This week Bing unveiled the next set of enhancements for their ads. This time it’s call extensions, something I am very excited about. What is the Big Deal? Phone extensions are a tremendous source of traffic for some of our clients at Hanapin. The extensions not only draw attention to your ad, the offer an alternative way to contact your business. This is especially … [Read more...] about Easily Increase Your Leads with Bing Phone Extensions
AdWords Cross-Device Estimates. Good or Bad?
Google announced yesterday the release of the new Estimated Total Conversions for search ads in AdWords. This first part of the release, cross-device conversion tracking, will help provide advertisers with estimates on how AdWords search performance influences conversions for businesses across multiple devices and eventually phone and in-store conversions. Google said this day … [Read more...] about AdWords Cross-Device Estimates. Good or Bad?
Create Enticing Display Ads With Google’s Ready Creatives
Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready Creatives at the IAB (Interactive Advertising Bureau) MIXX Conference. What is it? Google’s Ready Creatives add further enhancements to … [Read more...] about Create Enticing Display Ads With Google’s Ready Creatives
Why You Can’t Manage AdWords Without A Multi-Device Strategy in 2013
I was presented with a pretty big account a couple of months ago from one of our Clients who asked me for help to build out their future strategy. They came to me with the following talking points. We think we’re doing pretty well in Search and we don’t need much external help (yes, this was their first talking point) We need someone to help us set up a system for our … [Read more...] about Why You Can’t Manage AdWords Without A Multi-Device Strategy in 2013
The Ultimate How-To Guide for Bing Parameters
For this month's series, PPC Hero is concerned with all things dynamic. We'll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of "Does Dynamic Keyword Insertion actually work?" If it can be automated, scripted, or dynamically generated, we've got it - so stay tuned! Dynamic Keyword Insertion (henceforth known … [Read more...] about The Ultimate How-To Guide for Bing Parameters
Get Up to Speed With Bing’s Latest Updates
Bing has continually rolled out new features over the past few months in order to improve their service. They added enhanced change history graph, new extensions, and some great graphs to help analyze your account performance. During the enhanced campaign transition, Bing added support to help accommodate the forced switch to enhanced campaigns. There were still enough … [Read more...] about Get Up to Speed With Bing’s Latest Updates
Are There Any Real PPC Experts?
As part of our training program we like to lay out time frames for people new to PPC in terms of how long it will take to feel comfortable and become an expert. I usually say 1 year to be proficient, 2 years to become an expert and 3 years to be able to actually apply that knowledge at an expert level. In the most recent training I made a joke, but then quickly realized it was … [Read more...] about Are There Any Real PPC Experts?
Do Mobile Preferred Ads Actually Prefer Mobile?
Enhanced Campaigns have been pretty controversial, as I'm sure you're aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of device segmentation and traffic control that we previously enjoyed. Chief among our concerns are business models that focus solely on mobile … [Read more...] about Do Mobile Preferred Ads Actually Prefer Mobile?
Don’t Forget About Bing – Three Great New Features
There has been a lot of talk about AdWords lately. Google has been releasing new extensions such as review and site link descriptions. Of course the other big topic is the imminent rollover into enhanced campaigns. You can find out more about that all over the blogosphere and get ready with our PPC Hero enhanced campaign tool kit. Back to the topic though, Bing has introduced … [Read more...] about Don’t Forget About Bing – Three Great New Features
Google’s Keyword Planner: What’s changed and is it any good?
Today's post comes from PPC Hero Ally Hayley Coutinho. Hayley is a Paid Search Consultant at Receptional, one of the UK’s longest running digital marketing agencies. On a day to day basis, Hayley is the manager of various client accounts, both small and large scale, across several industries. -- Google recently rolled out the Keyword Planner tool and despite it going … [Read more...] about Google’s Keyword Planner: What’s changed and is it any good?
Happy 4th of July from PPC Hero!
Just to help you celebrate the long holiday weekend, here is some of our latest and greatest content, including guides, The Compass, and our new site: The Five Laws of Great Social PPC Ads [Free Guide!] Google AdWords Optimizations Post-Enhanced Campaigns [Quarter 2 Compass] PPC Hero Pro: Premium apps and content to help you master your accounts … [Read more...] about Happy 4th of July from PPC Hero!