(inspired by Curtis K) The idea, “Track Surfaces across Google: Clicks.” Utilizing Google Merchant Center for this information leaves us in the blind. Two things: I personally do not like being in the blind with digital advertising. I like being able to track what I am doing. Yes, it’s micromanagement, and Sam I do not like … [Read more...] about Tracking Your Free Google Shopping Ads
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Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Have an upcoming product launch? Want to create urgency to purchase with your ads? Look no further! If you’re anything like me, naturally, you have no sense of time (in my personal life). I am pretty prompt professionally thanks to the help of planners, to-do lists, calendars and enough post-it notes that a small tree was probably harmed in the making. I am definitely that … [Read more...] about Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Google Lead Form Extensions Vs. LinkedIn Lead Ads
Lead generation advertisers face many challenges including balancing quality leads vs. quantity of leads, abandoned lead forms, and optimizing campaigns to find quality leads. When it comes to PPC, there are multiple types of lead form ads that you can utilize in lead generation campaigns to help with these challenges.Today, I'm going to compare just two of those: Google Lead … [Read more...] about Google Lead Form Extensions Vs. LinkedIn Lead Ads
Top 10 Reasons Why Your Ads Aren’t Showing in Google
Your new pay-per-click account is structured, the keywords are loaded, and ad copy is optimized. You activate your Google Ads campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results. There … [Read more...] about Top 10 Reasons Why Your Ads Aren’t Showing in Google
Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format. While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their … [Read more...] about Google Gallery Ads – Another Day, Another New Ad Format
How Google Determines Which Ads To Serve
Before I had ever heard of Pay-Per-Click or Paid Search, I was completely unaware of how it was determined which ads or search results would appear on a page. Now, over four years later, I have a solid understanding of how search results are populated, ads are shown, how display ads follow me around, and so much more. It’s the wonderful world of Digital Marketing led by Google, … [Read more...] about How Google Determines Which Ads To Serve
How to Supercharge Your Google Shopping Ads
Running a successful Google Shopping campaign isn’t rocket science, but there’s definitely an art to it. Whenever I get asked to audit an account, the same issues or areas for improvement come up time and time again. So, I’ve put together this article to tackle some of those common problems and help you get the most out of your Google Shopping ad campaigns. The first thing to … [Read more...] about How to Supercharge Your Google Shopping Ads
Responsive Search Ads: Google’s Latest Text Ad Format
If you haven’t heard the news, Google recently launched a test of the newest text ad format: Responsive Search Ads. The new ad format is currently in beta testing for a limited number of accounts, but we expect a similar format to eventually roll out to all advertisers. What are they? Responsive Search Ads allow Google to dynamically serve varying combinations of Headlines and … [Read more...] about Responsive Search Ads: Google’s Latest Text Ad Format
10 Reasons Why Your Ads Aren’t Showing Up in Google
Sometimes, you go into your account to find - *gasp* - that your ads aren't showing up in Google where they should be. Do you find yourself confused, bamboozled or befuddled as to why they aren't appearing? Don't worry, this can happen to anyone (and at one point or another, happens to everyone.) In this webinar, Hanapin Account Manager Mark Ferree will help you double … [Read more...] about 10 Reasons Why Your Ads Aren’t Showing Up in Google
Google’s Responsive Display Ads Pack A Punch
Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Putting On The Gloves: What Are Responsive Display Ads? First off, … [Read more...] about Google’s Responsive Display Ads Pack A Punch
Expanded Text Ads Come To Google AdWords Editor
Ever since Google released expanded text ads in beta, advertisers have been populating their accounts with this new ad format. Advertisers could create expanded text ads in the interface or bulk upload excel sheets, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor 11.5.7. Advertisers now have the ability to … [Read more...] about Expanded Text Ads Come To Google AdWords Editor
On Demand Webinar: Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
On Demand Webinar Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads