2014 has been an amazing year in paid search. AdWords and Bing Ads made some great strides with their features and interfaces (my personal favorite being AdWords ad customizers). Social platforms began experimenting with new features, including Twitter allowing the ability to make purchases directly from the interface. Finally, and maybe most importantly, the PPC community … [Read more...] about Reassessing My 2014 PPC Suggestions And Looking To 2015
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4 Bing PPC Predictions To Watch For in 2015
Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah's post on projected RLSA expansion in 2015 and Jeff's prediction of the year of bid and budget automation. The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads and budgets for Bing Ads. The Yahoo … [Read more...] about 4 Bing PPC Predictions To Watch For in 2015
The eCommerce Event to Jumpstart Your 2015 Sales
We know our fellow PPC Heroes are a savvy bunch and expect nothing but unique and innovative content. And we're hard at work putting the finishing touches on a dynamic and exciting schedule for Hero Conf eCommerce Summit, January 22-23 in Miami, FL. With 17 sessions on topics from quality score to social ROI, you'll find everything you need to get your eCommerce accounts ready … [Read more...] about The eCommerce Event to Jumpstart Your 2015 Sales
Use Remarketing For Search This Holiday Season
Remarketing for Search allows you to target people who have already been to your site and visited a specific page, but also searched a specific key term. People who have already been to your site and are familiar with your product are in many cases more likely to convert. Combining that with the fact that they’re searching a relevant keyword (which implies that they are … [Read more...] about Use Remarketing For Search This Holiday Season
5 Competitor Strategies For Small PPC Budgets
Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by covering 5 competitor strategies for small … [Read more...] about 5 Competitor Strategies For Small PPC Budgets
The PPC Play Book
There are few things America loves more than Football. With football season approaching, I figured I would release a “PPC playbook” for lead generation. These top “plays” can increase the efficiency of your PPC performance, but always keep in mind that like in football, the same plays do not work for every team. I recommend implementing one play at a time, to measure … [Read more...] about The PPC Play Book
Advanced ABCs of PPC – Terminology & Strategies to Remember
In the spirit of last week’s blog series, I’d like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I’ll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Class is … [Read more...] about Advanced ABCs of PPC – Terminology & Strategies to Remember
4 Steps To Back To School Success
It's time again for series week at PPC Hero! This week's theme is "Back to School." Even though it's only July, school will be starting back up soon. Our authors will be sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can most effectively discuss strategy with clients. We'll also hit on the education … [Read more...] about 4 Steps To Back To School Success
AdWords Launches Conversion-Based Bid Strategies for Remarketing Lists
Do you use Google AdWords' conversion optimizer or Remarketing Lists for Search Ads (RLSAs)? Well, now you can use them both together. Google Ads recently announced that the automated bidding strategies that use conversion data are now available for your remarketing lists for search. If you are unfamiliar with the conversion optimizer, the way it works is you set CPA goals … [Read more...] about AdWords Launches Conversion-Based Bid Strategies for Remarketing Lists
Decrease CPA by 79% with Dynamic Search Remarketing
I’ve talked about how to use Dynamic Search Ads (DSAs) for eCommerce, and how to find success. The tl;dr version is that DSAs can fill gaps in product coverage and bring in new keywords ideas through the search query report. Sometimes with 1000s of products, you don’t have the time to build out every single product. Along with the time challenges, many of these keywords won’t … [Read more...] about Decrease CPA by 79% with Dynamic Search Remarketing
Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
Remarketing allows you to follow users who've previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or shouldn't you … [Read more...] about Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
Your Remarketing Hit List: 10 Tips Worth Repeating [New Webinar]
Remarketing allows you to follow users who've previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or shouldn't you … [Read more...] about Your Remarketing Hit List: 10 Tips Worth Repeating [New Webinar]
