This is the sixth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Before an ad can do … [Read more...] about Visual Striking Photos: Beyond Head Shots of Pretty Women
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Remarketing Success & Advanced Strategies
In the past few months, Google has been rolling out multiple ways to better target your audience on the Display Network – Topics targeting, Interest Category marketing, Remarketing…At this point in the game, I have tried all three approaches. All of them have worked, but the question of how well varies. The type of targeting I’ve seen the most success with thus far is … [Read more...] about Remarketing Success & Advanced Strategies
Ads in the Wild: Make ‘Em Look Where You Want
This is the fifth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. As a social … [Read more...] about Ads in the Wild: Make ‘Em Look Where You Want
Modified Broad Match, Understood
One of my favorite movies of recent memory is Wedding Crashers, and while looking for a picture to put on Facebook to mock a friend, I stumbled upon a picture of Todd Cleary, the misunderstood son of the powerful Cleary family. Laughing to myself, I saved the pic to get back to work. Later, while puzzling over why my broad match keywords were getting impressions in an account, … [Read more...] about Modified Broad Match, Understood
Ads in the Wild: Keeping it Social with Nostalgia
Is there anything quite as “social” as nostalgia? Proust may have had a very private trigger for his memories of time lost, but most of the time, we tend to trip nostalgic based on shared cultural memories -- stuff that evokes the way things were “back in the day.” What could be more inherently social than that? And since I wrote last week’s column about the importance of … [Read more...] about Ads in the Wild: Keeping it Social with Nostalgia
Ads In The Wild – Keeping It Social
This is the second in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff's "Ads In The Wild" series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad … [Read more...] about Ads In The Wild – Keeping It Social
Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
This is the first in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff's "Ads In The Wild" series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. What’s … [Read more...] about Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
Lower Your Cost Per Acquisition By Advertising On 7Search
This is part 3 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search engines to use pay-per-click sponsored links. Life Was Easy Back in ‘98... For those that have been around in the Paid Search Marketing … [Read more...] about Lower Your Cost Per Acquisition By Advertising On 7Search
Why You Should Be Advertising With Adknowledge
This is part 1 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at Adknowledge, the 4th largest ad marketplace behind Google, Facebook, and Bing. You might also find a special offer just for PPC Hero readers. Adknowledge, the fourth … [Read more...] about Why You Should Be Advertising With Adknowledge
It’s Social Media Day!
In case you're like SEO Boy and didn't know, it's Social Media Day! PPC Hero and SEO Boy love social media, and so do we! So update your Facebook status and Tweet away - Happy Social Media Day! … [Read more...] about It’s Social Media Day!
3 Ways to Re-Align Your PPC Strategy
Today we have a guest post from one of our PPC Hero allies! Nate Turner (@npturner) is the Online Marketing Director for Sprout Social, a social media management tool for business, based out of Chicago, IL. —————- When you are paying for traffic, it is important that you consistently work to understand the user intent and expectations, so that you can tailor your message to … [Read more...] about 3 Ways to Re-Align Your PPC Strategy
Google Analytics Intelligence: An Invaluable Tool
Custom Alerts in AdWords are helpful. At the campaign or ad group level, you can create a custom alert. For instance, you can be notified when your average CPC for all or certain ad groups within a campaign shoots too high over goal. You can tell Google to check it weekly or daily and you can be notified via email. But, in my opinion, creating custom alerts in Google Analytics … [Read more...] about Google Analytics Intelligence: An Invaluable Tool
