Join us Thursday, Oct. 1 for a full-day Digital Solutions Summit focused on helping global digital marketers GROW Towards a Better Normal. The summit sessions will span a variety of topics including implementing growth tactics for SEO, driving growth through automation, and optimizing content to increase conversions. Can’t make it live or for the full day? No problem! … [Read more...] about Announcing GROW Towards a Better Normal [Summit]
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Beginner PPC Optimization Tips for Ecommerce Brands
I am not a big fan of the fact that marketing by eCommerce startups seems restricted to arbitraging between pay per click (PPC) expense and conversion profits. Certainly, eCommerce marketing should be broader than simply purchasing traffic. Even if that’s not the case for your brand, (you are more reliant on other marketing channels, like organic social … [Read more...] about Beginner PPC Optimization Tips for Ecommerce Brands
Funnel.io Setup Tips For Marketing Reports
Let me tell you about my new favorite thing: funnel.io. Data modeling, pulling, and QA can put a serious damper on client hours and if something is broken or inaccurate, a simple task can become a huge headache. Enter funnel.io. They’ve already got data sources for most of the platforms marketers use on a daily basis and I can tell you first-hand … [Read more...] about Funnel.io Setup Tips For Marketing Reports
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
Top Tips To Get The Most From Microsoft’s New Shutterstock API
In July, Microsoft Advertising announced its new partnership with Shutterstock. This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft Audience Network. The move was intended to help advertisers by saving them both time and resources when creating their advertising. With the Shutterstock API, they … [Read more...] about Top Tips To Get The Most From Microsoft’s New Shutterstock API
PPC Naming Conventions Guide [New Resource]
We are releasing a new, free resource: The Complete Guide To PPC Naming Conventions. Below is a quick summary of its contents. In this guide, PPC Hero author Vasco Vasconcelos covers: What to consider to add to your naming convention before launching new campaignsWhat is a parameter, a field, a separator, and an anchorGuidelines and best practicesBasic structure for you … [Read more...] about PPC Naming Conventions Guide [New Resource]
The Complete Guide To PPC Naming Conventions
Naming Conventions is by far my biggest pet peeve as a digital marketer. There is nothing worse than working with an existing structure that is confusing, disorganized, and underperforming because of it. Naming conventions is an important topic, especially in big accounts or if you are running cross-channel campaigns because it lays the foundation of how your reports and … [Read more...] about The Complete Guide To PPC Naming Conventions
Strengthen Your Brand In Unprecedented Times
Certain industries (such as fitness or streaming services) saw a peak in sales due to COVID-19 in Q2. With some locales slowly reopening, those sales have likely dipped. As an ecom marketer, it is my job to boost ROAS and revenue as much as possible no matter the demand. My team and I were recently challenged with the task of figuring out how to maximize sales and ROAS for a … [Read more...] about Strengthen Your Brand In Unprecedented Times
The Most Underutilized Microsoft Advertising Features
Microsoft Advertising is the underdog of the advertising world. With Google having a stronger market share, most advertisers will often overlook the capabilities of Microsoft, thinking of them as a secondary option at best. But this horse is definitely worth placing a bet on. Microsoft Advertising is a game-changer for many businesses. It’s the underutilized … [Read more...] about The Most Underutilized Microsoft Advertising Features
July 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Buy on Google is now commission-free Details: Following the addition of free product listings a couple of months back, Google Shopping will offer commission-free access to their native checkout within product listings via “Buy on Google”. With the announcement, came a … [Read more...] about July 2020 Updates to Paid Media Platforms
How To Use Geo Exclusions To Measure Brand Ad Value
In the Fall of 2019, the PPC Twitter-verse was newly abuzz with a question that has been around for as long as the industry has existed: is it worth it to bid on brand keywords? At the time, we wrote about that topic extensively - see Matt Umbro’s “The Great Brand Keyword Debate: What You Need To Consider” for a detailed recap. As with many questions, the answer to the … [Read more...] about How To Use Geo Exclusions To Measure Brand Ad Value
June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Resources For Managing Campaigns through COVID-19 Details: Google has created a centralized space for their resources in managing paid ad campaigns in the mix of global pandemic. This page is chock-full of resources and tips on strategy for each network, platform, and … [Read more...] about June 2020 Updates to Paid Media Platforms