Would you like some extra cash? Do you have a website or blog, or at least an idea for one? Do you have time to commit to updating that site with content? If you answered “yes” to all of these questions, then you may want to consider becoming an affiliate advertiser. Affiliate advertisers host ads for other companies’ products or services on their site. They are paid each … [Read more...] about How to Become an Affiliate Advertiser
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How to Make Your Summer PPC Campaigns Sun-sational
Like many of you, I enjoyed a quintessential summer weekend during this past 4th of July holiday. I feel like I did almost everything people enjoy doing on warm summer days. My activities included spending time at the pool, eating lunch in the park, visiting a zoo (the Lincoln Park Zoo in Chicago is absolutely wonderful), watching World Cup games, and grilling out with some … [Read more...] about How to Make Your Summer PPC Campaigns Sun-sational
PPC News Roundup for July 2, 2010
Getting the consumer to your site is only half the battle. Check out these 5 Tips To Improve Conversion On B2B Landing Pages, and start reaping the benefits. *Side note: don’t be deterred by the title, the tips can be applied to your B2C clients as well! Mike Fleming dropped his third installment on using ad testing to reach your marketing goals. This final article helps us … [Read more...] about PPC News Roundup for July 2, 2010
PPC News Roundup for June 25, 2010
As the end of the month nears, some of us have found ourselves running on a low budget. Unfortunately, lower budget often translates to low traffic. According to Jason Tabeling, this isn’t always the case. Check out these tips on avoiding lost impression share due to budget. Take advantage of Google’s Ad Sitelinks in your campaign. If you aren’t already aware, Dan Friedman … [Read more...] about PPC News Roundup for June 25, 2010
PPC News Roundup for May 28, 2010
Loads of consumer data, segmented target markets: Facebook is theoretically the Land of Milk and Honey for a search marketer. Unfortunately, all that glitters is not gold. With a lack of hierarchical structure, no MCC, and daily spend limits (among other things), Facebook is lacking in PPC usability. While I wouldn’t recommend giving up the dream altogether, there are a few … [Read more...] about PPC News Roundup for May 28, 2010
PPC News Roundup for May 14, 2010
Keywords are the basis of any solid PPC campaign but sometimes finding the right keywords is easier said than done. The Giant List of keyword Tools is a valuable addition to any PPC toolbox, making keyword research a little less daunting and a little more productive. As you probably already know, Yahoo and Microsoft are making plans to integrate. Naturally, many advertisers … [Read more...] about PPC News Roundup for May 14, 2010
PPC Hero Got a Facelift!
A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very excited to launch our new and improved blog design. If you don’t remember the old look, check out the before and after: BEFORE AFTER We hope you love it as much … [Read more...] about PPC Hero Got a Facelift!
PPC Hero Blog Series
We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand. The Dynamic Series … [Read more...] about PPC Hero Blog Series
PPC Hero Is Getting Ready For A Makeover!
2009 was a great year for both Hanapin Marketing and PPC Hero. We’ve more than doubled our staff this year, our subscriber numbers are looking better than ever, and we have some really exciting things planned for 2010. The first of those is a PPC Hero face-lift! It is always exciting when a company is able to go through a blog redesign. Not only does it mean that you have … [Read more...] about PPC Hero Is Getting Ready For A Makeover!
PPC News Roundup for 1/22/2010
You maybe determined to give your PPC accounts a makeover this year, but remember to optimize PPC accounts gradually. Melissa Mackey from Search Engine Watch discusses why drastic changes can end up hurting your account and some ways to achieve long-term results. With 350 millions users, Facebook is hard to ignore – even for PPC. This post on Search Engine Land shows some … [Read more...] about PPC News Roundup for 1/22/2010
PPC News Roundup for 12/4/2009
If you haven’t already- please, take a moment to fill out our readership survey! We’re looking to better understand our readers so we can specialize content to what you want…and we can’t do that without your help. It’s a win-win: we all get better content, and you’ll have a chance to win a free landing page review by the PPC Hero team! Fantastic. Thanks in advance! Are you … [Read more...] about PPC News Roundup for 12/4/2009
PPC News Roundup For 10/23/2009
I think not enough people take advantage of ad scheduling/day parting. There are lots of reasons to schedule your ads including this one from the folks at ROI Revolution: if people can't reach your company 24 hours a day, it might be hurting you to have your ads running at 3 AM. All internet advertising and marketing these days is about quickly, continuously, and transparently … [Read more...] about PPC News Roundup For 10/23/2009
