What the Search Terms Report Is and How It Works The search terms report is a list of search terms that people have used and resulted in your ad being shown, according to Google. “Use the search terms report to see how your ads performed when triggered by actual searches within the Search Network. The search terms report is a list of search terms that people have used, and … [Read more...] about Search Terms Report: Why and What to Look For
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The Amazon Table is Open. Place Your Bets!
Marketing on Amazon resembles a game of poker in 2020. You bet, you win, you lose. You can get fantastic wins and you can generate losses. It all depends on your agility, and on who else is playing at your table. And there tends to be more and more players at Amazon Marketing. We interviewed around 25 professional players; Amazon marketing experts, Sellers, Vendors, technology … [Read more...] about The Amazon Table is Open. Place Your Bets!
4 Tips to Make Your DV360 Campaigns Heroic
1. Make your budget as efficient as possible: Programmatic can be time-consuming and intricate enough without having to spend hours manually adjusting every single tactic. If you are a DV360 user, I highly recommend using the budget optimization feature within the Insertion order settings. This will allow the system to automatically assign the allocated IO budgets to the … [Read more...] about 4 Tips to Make Your DV360 Campaigns Heroic
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads Share Remarketing Lists Across Your Account Manager Details: To make audience list sharing easier for advertisers with a manager account, you can now enable continuous audience sharing across accounts within your manager. Impact: Most advertisers utilize audience lists in … [Read more...] about February Updates to Paid Advertising Platforms
8 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Vagaro Inc, GoFish Digital, 2U & Hanapin Marketing! Here's a brief look at some of the positions available: Vagaro IncDublin, CARole: Paid Media (PPC) The Paid Media is a full-time role for a seasoned digital marketing professional who will work closely with the Director of … [Read more...] about 8 New Jobs on the PPC Hero Job Board
2020 Amazon Advertising Updates You Need To Know About
It’s a new year, a new decade and a new look at Amazon’s marketing and advertising platform. Amazon is the number one e-commerce seller in the world and is making changes across the entire platform for advertisers. Here’s my round-up for what changes to be aware of, and how these changes will affect your account, and strategy moving forward. Sponsored Products Ad group … [Read more...] about 2020 Amazon Advertising Updates You Need To Know About
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, over 4,500 of your digital marketing peers were signed up for the 2020 PPC Hero Summit, including myself! I had dozens of takeaways and want to share just ten that stood out most to me. Accessibility and Personalization are the "sleeper trends" we should be paying attention to as digital marketers. Purna, from Microsoft Ads, said that over 1 billion people … [Read more...] about Ten Takeaways from the 2020 PPC Hero Summit
How Learning Python Can Improve Your PPC Campaigns
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent. But before we have a look at how Python can boost your PPC performance, we need to outline what the language is all about. What … [Read more...] about How Learning Python Can Improve Your PPC Campaigns
January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA went into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there were likely minimal alterations to make. … [Read more...] about January Updates to Paid Advertising Platforms
Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
The 2020 PPC Hero Summit is a mere 2 weeks away. This is a FREE, online event, so you can attend from anywhere. Are you registered yet? The Summit was designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your … [Read more...] about Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
Taking Advantage of MCC Scripts for Multi-Account PPC Efficiency
Scripts are a useful tool for managing your Google and Microsoft Ads accounts. They allow you to automate account activity, track metrics, and schedule changes in your accounts. Working at the account level can be restrictive when working across accounts. MCC level scripts provide a solution for handling many accounts. This allows you to scale further and work more … [Read more...] about Taking Advantage of MCC Scripts for Multi-Account PPC Efficiency
Be a Better Marketer in 2020
You’re a paid advertising professional. It would make sense for you to attend an event where every single session is focused on making you a better marketer – not selling to you. Does a conference like that exist? Welcome to Hero Conf. At Hero Conf, we have 4 times the PPC tracks as SMX or Pubcon. We guarantee you’ll get actionable content that you can start implementing … [Read more...] about Be a Better Marketer in 2020