By now you might have seen a thousand articles telling you why you need to use AI (Artificial Intelligence) for PPC. I should know. I’ve written a good few of these articles myself, preaching the benefits for businesses of all sizes. If you’re unfamiliar with them, let me remind you that AI is: Fast, able to save you time and give you more hours to get your work done. … [Read more...] about 4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
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A Deep Dive Into Advanced Pivot Tables for PPC
In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an example on how to look at that data across multiple channels. Today I am going to dive deeper into how to look at audiences, ad copy, and data over time. Audience Reporting The best way to get comfortable with pivot tables is to download data … [Read more...] about A Deep Dive Into Advanced Pivot Tables for PPC
December Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA will go into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there are likely minimal alterations to make. … [Read more...] about December Updates to Paid Advertising Platforms
Are Facebook PPC Campaigns Worth It In 2020?
Are Facebook PPC campaigns worth it in 2020? Are they a good fit for targeting your audience? Fair question, taking into consideration all the Facebook drama happening lately. Since Facebook ad policy is so elusive and raises so many questions, is it still worth investing your money into a Facebook PPC campaign? Let’s turn to the statistics to find the definitive … [Read more...] about Are Facebook PPC Campaigns Worth It In 2020?
AI For PPC Is Only Useful If You Use External Tools
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. This was a topic that we ran with when we wrote for Search Engine Land. But generally, saying that AI is essential is only half the story. When it comes to managing your PPC campaigns, you don’t just need AI. You need the best tools and strategies that are available. You can’t … [Read more...] about AI For PPC Is Only Useful If You Use External Tools
Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation
PPC dashboards are great for account managers, but they're even better if they're dynamic! What do I mean by dynamic, though? A dashboard is dynamic when you can easily change inputs and review the corresponding output. For example, in the dashboard below, I can select any of my campaign labels and the data in the dashboard will adjust according to which label I've … [Read more...] about Excel For Marketers: Make Your PPC Dashboards Dynamic With Data Validation
November Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details: Conversion reporting was impacted between 11-9-19 through 11-20-19. During that time, a bug caused Google Ads Search and Shopping campaigns to be overreported for those using non-last click attribution models. At this time, the … [Read more...] about November Updates to Paid Advertising Platforms
Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Have you found yourself scrambling during a client meeting? Dealing with an unexpected performance question or new promotion that the client has sprung on your team last minute? Or perhaps participating in an old-fashioned game of conference line awkwardness? Meetings should feel productive and move your team forward together. Meetings should never be draining or distracting … [Read more...] about Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Get Negative – How to Overcome Objections on Your Landing Page
You have carefully selected your keywords and crafted ad copy in a way that would make Don Draper proud. Users type in your search queries, click your ads and are then are brought to your landing page where they..... well, you are not really sure what they are doing, but one thing for sure is that they are not converting. You wonder - is there something seriously … [Read more...] about Get Negative – How to Overcome Objections on Your Landing Page
October Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be viewed based on the date in which the measured action took place. Impact: Previously, Google Ads prescribed the conversion action to the date of the click. Much like Google Analytics, this update allows an … [Read more...] about October Updates to Paid Advertising Platforms
Negative Keywords: How to Use Them and Why They’re Important
Chances are that if you’re reading this blog post right now, you’re at least familiar with the fundamentals of PPC. If not, check out this awesome blog post to get a basic understanding of Pay Per Click advertising. In case you need a quick recap on how keywords play a role in PPC, I will cover that first. With Pay Per Click, the idea is to bid on keywords that are related … [Read more...] about Negative Keywords: How to Use Them and Why They’re Important
How to Grow a Startup With Paid Search on a Low Budget
If you want your startup business to succeed, you can’t wait for your SEO marketing strategies to bring in your desired traffic. Time is of the essence. Fortunately, you have a tool like the PPC to give your startup a kick start. With the right PPC advertising campaign, you can increase the organic traffic of your website. Your startup business needs solid proof of concept. … [Read more...] about How to Grow a Startup With Paid Search on a Low Budget