Traffic is the currency of our digital world—the more traffic your website gets, the greater chances you have of making money, building brand connections, and persuading past customers to shop again. However, it’s easy to get stuck in a rut, driving traffic from just a few sources, any of which could dry up and leave you with nothing. For example, while organic traffic … [Read more...] about How to Diversify Your Marketing Traffic Sources and Why You Should
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Paid and Organic are Indistinguishable
When that reality was, though, was a matter of extreme debate ~ Iliad & Odyssey The idea of Paid Search and SEO being one, has been debated for years. Paid search is pay per click (PPC) traffic that is not free. You have to pay a cost dictated by Amazon, Microsoft Ads, Google, Oath. SEO is free search engine optimized organic traffic, think Yahoo, Google … [Read more...] about Paid and Organic are Indistinguishable
Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy
Very rarely in my PPC life do I bring up the subject of attribution with clients, colleagues, or industry friends without seeing a look of pain cross a face that may have been perfectly congenial a moment ago. Much teeth-sucking and drink sipping ensues when the difficult topic of attribution enters the discussion. We all fear we aren't properly attributing our conversions … [Read more...] about Solve Attribution Woes: Adjust Your Settings & Expectations for a More Comprehensive Marketing Strategy
3 Must-Dos When Tracking Multiple Conversion Actions
Being an account manager at an agency, you come across many different scenarios. Just like snowflakes, there are no two accounts that will ever be the same. You may have two eCommerce accounts but with different products and investments, goals may be drastically different. Or the value of a lead generation form for Business A may be much less than that of Business B. No matter … [Read more...] about 3 Must-Dos When Tracking Multiple Conversion Actions
4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
Conversion rate optimization (CRO) is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here are four main thoughts for you to bear in mind as you contemplate your future marketing plan. They probably aren’t new to … [Read more...] about 4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
September Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Accelerated delivery to be removed in favor of Standard Delivery Details: Originally planned for September 17th, Standard delivery will become the only ad delivery option for Search and Shopping campaigns on October 7th, 2019. Accelerated delivery, a popular option for accounts … [Read more...] about September Updates to Paid Advertising Platforms
5 FAQs For Marketing on Facebook
Last week, we asked experts from Adstage, Socialbakers, and Hanapin Marketing to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights!* *These will be paraphrased. For more detail and additional questions, check out the webinar: Facebook Ads: Ask Us Anything. Why should I add Facebook to my advertising portfolio? A: Cassie … [Read more...] about 5 FAQs For Marketing on Facebook
Lean Six Sigma for Digital Marketing Managers
If you read much about startup culture or business management, you’ve no doubt come across the terms “Lean,” “Six Sigma,” and maybe even “Design Thinking.” These are concepts integral to operations management and concerned with reducing both the amount of variability and the amount of error or waste that takes place within a given process or set of procedures. I recently had … [Read more...] about Lean Six Sigma for Digital Marketing Managers
8 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Clearlink, Chegg, IfThenAds, Hanapin Marketing & Go Local Interactive. Here's a brief look at some of the positions available: ClearlinkSalt Lake City, UTRole: Senior PPC Specialist The ideal candidate has expertise in paid search, and is eager to learn more about other … [Read more...] about 8 New Jobs Posted on the PPC Hero Job Board
The Case for PPC Scripts
How much does a polar bear weigh? Enough to break the ice! Hi, I’m Connor Regan, an Account Manager here at Hanapin Marketing. Today we’ll be going over scripts, what they are, how they work and how we might best use them with PPC advertising. Neat! What Are Scripts & How Do They Work? Starting with the technical definition given by Google, “Google Ads scripts provide a … [Read more...] about The Case for PPC Scripts
August Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads releases phrase match and broad match modifiers Details: Last year, Google Ads started allowing exact match keywords to match to close variants. To keep advertisers from needing to build exhaustive keyword lists, Google Ads is extending close variant matching to phrase … [Read more...] about August Updates to Paid Advertising Platforms
Frequency Capping in Digital Advertising
At one point or another, we all have browsed the internet, Facebook, or any other online source and have been pelted with digital advertisements whether we wanted them or not. Most of us have been hit with certain ads so many times that we become numb to the company serving those ads. Currently, I see this the worst on Hulu, where I have seen the same 4 ads on rotation for … [Read more...] about Frequency Capping in Digital Advertising