Over the past few years, a major theme of Google’s updates to its ad platform has been to encourage more automated management. The release of Responsive Search Ads (RSAs) fits well within this trend, as the ad type dynamically combines ad assets to more closely match a user’s search term. But what effect do they have in practice? Do they actually improve click-through-rates (as … [Read more...] about Case Study: The Effect Of RSA Inclusion On Campaign Click Volume
Search Results for: google ads
Measuring YouTube Success with Brand Lift Study 2.0
Are you able to measure the success of your search and display campaigns, but have a hard time quantifying the impact in-stream YouTube ads have on your overall marketing strategy? If you are running YouTube ads to generate awareness, do you know if your ads are actually improving brand awareness, consideration and/or purchase intent? Do you know if your target audience thinks … [Read more...] about Measuring YouTube Success with Brand Lift Study 2.0
The Guide to Combine Content Marketing with PPC
No matter the scale of your business or the industry you operate in, it’s worth being on the lookout for new ways to market your brand. Pay-per-click (PPC) represents one of the most popular and lucrative ways to make the most out of your content and engage new and existing audiences online. According to published statistics, 79% of businesses stated that PPC is a huge driver … [Read more...] about The Guide to Combine Content Marketing with PPC
What Else Is Affecting Your PPC Advertising?
Frequently enough I find myself staring at my weekly or monthly reports going cross-eyed, trying to make sense of the data and how it’s been influenced by changes throughout the month. As marketers, we know all of the details of our strategy and are constantly thinking about what effects will come based on the changes we’re making to the campaigns. One of the biggest reasons … [Read more...] about What Else Is Affecting Your PPC Advertising?
6 New Jobs Posted on the PPC Hero Job Board
6 new jobs have been posted to PPC Hero's Job Board, including new positions open at Adfix, Rentpath, Rebag, and the Nebo Agency. Here's a brief look at some of the positions available: Adfix Remote, DE Role: Google Ads Specialist (Remote) Adfix is looking for the next Google Ads superstar that will boost our client’s revenue and ROAS. The successful applicant will receive on … [Read more...] about 6 New Jobs Posted on the PPC Hero Job Board
6 Tactics to Dominate Local PPC
Brick-and-mortar businesses depend heavily on foot traffic and local shoppers. In a cutthroat retail world, physical businesses need a competitive edge. Paid search ads can be a great way to give you that edge and boost your revenue. However, using them effectively to get potential customers to walk through your doors after an online visit isn’t easy. When you can’t rely on … [Read more...] about 6 Tactics to Dominate Local PPC
Adjusting Between E-Commerce and Lead Generation
After four years of being an Account Manager, I still feel the pressure of switching my mindset from the thinking of an E-Commerce account to a Lead Generation account and vise versa. While they are the same in many ways, there are several differentiations between the two. Should you be scared if you have only had e-commerce accounts and your boss calls and says that you are … [Read more...] about Adjusting Between E-Commerce and Lead Generation
Tips to Lower Rising Cost Per Click
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked over the past year to harness automation and understand how to reap the benefits without inflating costs. Below are a few proven tips to help … [Read more...] about Tips to Lower Rising Cost Per Click
3 Step DIY PPC Budget Pacing Tool
There are numerous software tools that make everyday PPC tasks, such as budgeting, much more efficient and effective. However, many marketers find themselves constrained by budget, or simply don’t spend enough PPC dollars to justify purchasing a tool. If you find yourself in either scenario, are looking for a better budget pacing method, or are new to PPC, the following tool … [Read more...] about 3 Step DIY PPC Budget Pacing Tool
Ever dream about working for The Walt Disney Company?
16 new jobs have been posted to PPC Hero's Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here's a brief look at just a few of the newly posted positions: The Walt Disney Company New York, NY Role: Paid Media Strategy Manager (Onsite Only) Disney Streaming Services is a business unit within The Walt Disney Company’s … [Read more...] about Ever dream about working for The Walt Disney Company?
Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
This guest post is brought to you by Kim Jones, PPC Team Lead at Seer Interactive. Coming to Hero Conf 2019? So is our EVP of Digital, Larry Waddell, and he’ll bringing you a way to do smarter Search Query Analyses during his 10-minute lunchtime talk on April 23rd. After his chat, we’ll have a handful of Seer data strategists on site to help you DIY. But in order to … [Read more...] about Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
4 Paid Media Lessons In Podcast Advertising
It seems these days everyone has a podcast, and with more than half of the US population taking up listening to podcasts it’s a great way to share information and keep users engaged with your content. According to a study by the Interactive Advertising Bureau, in 2017 the US market for podcast ad spend was $314 million and is expected to grow more than 110% by 2020. With this … [Read more...] about 4 Paid Media Lessons In Podcast Advertising