Ask a PPC account manager what’s the best way to do something and I bet 95% of the time the answer is, “it depends on your account/the situation”. The reason for that is that, well… it does. With this in mind, below are some of the most common questions we hear from new account managers, people attending digital marketing conferences and from right here on PPC Hero. What … [Read more...] about 16 Commonly Asked PPC Questions (And Answers)
Search Results for: competitors
10 Alternatives To Google And Facebook Ads
We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhere for incremental gains. That's why we've created this guide: to help you start/continue diversifying your paid media mix. Before we dive in, let's review some of the benefits of diversifying your … [Read more...] about 10 Alternatives To Google And Facebook Ads
Tools to Analyze Your PPC Competition
It seemed like our PPC Hero audience really enjoys competitor research so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors. It'll take your competitive ppc analysis to the next level! Why is competitor … [Read more...] about Tools to Analyze Your PPC Competition
4 Tips for Warming Up Your Instagram Ad Audience
Instagram is one the best networks to run ads on as it has over a billion users, and people spend 53 minutes a day, on average, on the site. You can also get very creative with your Instagram ads as you can try an array of ad types such as videos, carousels, images, and stories. But to get the best results, simply creating an ad and generating cold traffic won’t … [Read more...] about 4 Tips for Warming Up Your Instagram Ad Audience
PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
The revenue you earn from advertising doesn't come from your products or services. Of course, that doesn't mean your product is not essential. However, the most vital factor that makes a paid advertising campaign successful, I believe, is the keywords you choose to bid on. It's keywords that make or break a PPC campaign as this element determines who sees your ad and who … [Read more...] about PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Import Google Ads Data into Google Sheets Details: A Google Ads add-on is now available for Google Sheets. Navigate to the “Add-ons” drop down menu in order to install. Impact: The Add-On eliminates a degree of manual work and opens the door for improved custom … [Read more...] about November 2020 Updates to Paid Media Platforms
The Ethical Implications Of PPC Advertising & How To Overcome Them
Earlier this year when Amazon, Apple, Facebook and Google attended an antitrust hearing, a ton of transparency concerns that were bubbling came to the surface. It was thought to be just a small part of a larger series of antitrust investigations, but with miscommunication and updates affecting the visibility of search terms, we’ve since questioned whether or not Google is … [Read more...] about The Ethical Implications Of PPC Advertising & How To Overcome Them
Enhance the Customer Journey Through Ad Copy
As we continue to shift how we set up our accounts, it’s important to ensure our ads are a reflection of our account structure. Ad copy and extension should be tailored to ensure our account structure is working to its fullest extent. We tend to place a large amount of focus on keyword research and account structure that ad copy can almost become an afterthought. However, … [Read more...] about Enhance the Customer Journey Through Ad Copy
4 Pillars of Paid Media Growth
Paid media is straightforward. “Growth,” however, is very dependent upon the role you play in paid media, so let’s start by defining who these four pillars are intended for and what I mean by “growth.” My paid media experience is 100% agency-based. Naturally, my experience shapes my viewpoint and definition of growth. From the agency perspective, growth equals managing … [Read more...] about 4 Pillars of Paid Media Growth
Top-of-Funnel YouTube Audiences for B2B
When you think of YouTube as an advertising platform, I bet you first think of B2C marketing. But YouTube is a powerful, untapped gold mine for B2B that not a lot of advertisers utilize. When you search for B2B Advertising on YouTube, you get a lot of information about content, what you should be posting on your YouTube channel, to couple with your ads, and how your content … [Read more...] about Top-of-Funnel YouTube Audiences for B2B
How to Build a Winning Native Advertising Strategy
The Case for Native Native is eating the advertising world. Over the past five years, we have seen spending on Native more than double, becoming an increasingly important component of brands’ digital display strategy. What’s driving this growth? Over-personalisation, disruptive ads, and poor targeting. Consumers are increasingly using ad blockers in response, as they … [Read more...] about How to Build a Winning Native Advertising Strategy
The Travel Industry Landscape in 2020: How PPC Strategy Evolves
May of 2020 brought a surge in travel searches, forcing the travel industry to reevaluate going dark, or staying dark, as the pandemic raged on. As I wrote in my blog, Travel Searches Are Surging: Time To Relaunch PPC in May, a mixture of restlessness, hope, and business needs led to an increase in travel-related searches over the month of April. As the pandemic has continued, … [Read more...] about The Travel Industry Landscape in 2020: How PPC Strategy Evolves
