It’s been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we’ve gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they’ve been seeing in their accounts. For this webinar panel, we’ve … [Read more...] about [New Webinar Panel!] Evaluating How PPC & SEO Have Been Impacted By Losing Google’s Right Hand Side Ads
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Webinar Confirmation – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
You're All Set! You're now registered for Hanapin, Acquisio, and Intrapromote's webinar, Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Use Custom … [Read more...] about Webinar Confirmation – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
Webinar – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
More about this Webinar Panel It's been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we've gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they've been seeing in their accounts. In … [Read more...] about Webinar – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used. In order to increase the number of apps that actually get used after a download, Google is trying increase the level of user intent before the user … [Read more...] about Google Releases New Interactive Ads For Mobile
Improvements To Google Hotel Ads Allow More Hotels To Participate
This week Google announced improvements to Hotel Ads. Those changes include: Broader availability for the Google Hotel Ads Commission program An expansion of the "Book on Google" feature to more partners The inclusion of more amenity information within Google Search Along with these changes, Google will be retiring the dedicated site for Hotel Finder within the week, … [Read more...] about Improvements To Google Hotel Ads Allow More Hotels To Participate
[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there’s a lot of data and a lot of different features to try – how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and Dynamic Search Ads, this … [Read more...] about [New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Google Introduces Search Ads On Google Play
Google recently announced it is investing in new ways to help people discover apps with Search Ads on Google Play. Search is one of the biggest drivers of app installs in the Play Store. Google will be innovating on new technologies to simplify campaign management and improve measurement for developers. Search Ads On Google Play Search Ads on Google Play will start to … [Read more...] about Google Introduces Search Ads On Google Play
Make Facebook Ads Even Better With Google
Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform. In the previous year, Facebook launched an ads delivery method named oCPM (Optimized CPM), which means that you as an advertiser pay for impressions but the Facebook Ads algorithm tries to maximize your business goals. According to … [Read more...] about Make Facebook Ads Even Better With Google
Morning Clicks: HTML 5 Ads on Google Display and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Hey look, you can now spice up your ads on the Google Display Network by integrating HTML5. [Inside Adwords]. Obviously, Google's self interests … [Read more...] about Morning Clicks: HTML 5 Ads on Google Display and More
Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
I’m proud to announce that Google AdWords will be joining PPCChat (#PPCChat) this Tuesday, 8/5, at 12 PM EST, for an interview. We will interview Matt Lawson (@onemanisthelaw), Google’s Director of Performance Ads Marketing. Topics discussed will include: The evolution of Google Shopping and image-based advertising What makes AdWords the industry standard New features … [Read more...] about Google’s Director of Performance Ads Marketing To Be Interviewed On PPCChat
Google to Receive More Insight from Muted Ads
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help determine uninterested viewers. In July 2012, Google ushered in a new tool to mute certain ads on the Display Network, using a small [x] … [Read more...] about Google to Receive More Insight from Muted Ads
Create Enticing Display Ads With Google’s Ready Creatives
Every week brings something new from Google or Bing regarding their advertising platforms. There have been quite a lot of changes over the months especially in the search engine side. This week was stolen by display when Google unveiled Ready Creatives at the IAB (Interactive Advertising Bureau) MIXX Conference. What is it? Google’s Ready Creatives add further enhancements to … [Read more...] about Create Enticing Display Ads With Google’s Ready Creatives