Running a successful Google Shopping campaign isn’t rocket science, but there’s definitely an art to it. Whenever I get asked to audit an account, the same issues or areas for improvement come up time and time again. So, I’ve put together this article to tackle some of those common problems and help you get the most out of your Google Shopping ad campaigns. The first thing to … [Read more...] about How to Supercharge Your Google Shopping Ads
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Responsive Search Ads: Google’s Latest Text Ad Format
If you haven’t heard the news, Google recently launched a test of the newest text ad format: Responsive Search Ads. The new ad format is currently in beta testing for a limited number of accounts, but we expect a similar format to eventually roll out to all advertisers. What are they? Responsive Search Ads allow Google to dynamically serve varying combinations of Headlines and … [Read more...] about Responsive Search Ads: Google’s Latest Text Ad Format
10 Reasons Why Your Ads Aren’t Showing Up in Google
Sometimes, you go into your account to find - *gasp* - that your ads aren't showing up in Google where they should be. Do you find yourself confused, bamboozled or befuddled as to why they aren't appearing? Don't worry, this can happen to anyone (and at one point or another, happens to everyone.) In this webinar, Hanapin Account Manager Mark Ferree will help you double … [Read more...] about 10 Reasons Why Your Ads Aren’t Showing Up in Google
Google’s Responsive Display Ads Pack A Punch
Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Putting On The Gloves: What Are Responsive Display Ads? First off, … [Read more...] about Google’s Responsive Display Ads Pack A Punch
Expanded Text Ads Come To Google AdWords Editor
Ever since Google released expanded text ads in beta, advertisers have been populating their accounts with this new ad format. Advertisers could create expanded text ads in the interface or bulk upload excel sheets, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor 11.5.7. Advertisers now have the ability to … [Read more...] about Expanded Text Ads Come To Google AdWords Editor
On Demand Webinar: Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
On Demand Webinar Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
[New Webinar Panel!] Evaluating How PPC & SEO Have Been Impacted By Losing Google’s Right Hand Side Ads
It’s been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we’ve gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they’ve been seeing in their accounts. For this webinar panel, we’ve … [Read more...] about [New Webinar Panel!] Evaluating How PPC & SEO Have Been Impacted By Losing Google’s Right Hand Side Ads
Webinar Confirmation – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
You're All Set! You're now registered for Hanapin, Acquisio, and Intrapromote's webinar, Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Use Custom … [Read more...] about Webinar Confirmation – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
Webinar – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
More about this Webinar Panel It's been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we've gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they've been seeing in their accounts. In … [Read more...] about Webinar – Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used. In order to increase the number of apps that actually get used after a download, Google is trying increase the level of user intent before the user … [Read more...] about Google Releases New Interactive Ads For Mobile
Improvements To Google Hotel Ads Allow More Hotels To Participate
This week Google announced improvements to Hotel Ads. Those changes include: Broader availability for the Google Hotel Ads Commission program An expansion of the "Book on Google" feature to more partners The inclusion of more amenity information within Google Search Along with these changes, Google will be retiring the dedicated site for Hotel Finder within the week, … [Read more...] about Improvements To Google Hotel Ads Allow More Hotels To Participate
[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there’s a lot of data and a lot of different features to try – how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and Dynamic Search Ads, this … [Read more...] about [New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
