I like Google's Content Network. We're pretty good friends. Over the past few years our relationship has grown to one of mutual respect. I set reasonable parameters and CPCs, the Content Network returns the favor with semi-to-mostly relevant traffic. Last week, this relationship turned sour. The dark underbelly of the Content Network showed itself in the form of an AWFUL … [Read more...] about What to Do When the Content Network Goes Haywire
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Google Quality Score Is Overhyped
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! There. I said it. Google Quality Score is overhyped. Too many people get scared by this nebulous thing called a … [Read more...] about Google Quality Score Is Overhyped
How To Write and Effectively Test Your PPC Ad Texts
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! How are you going to figure out what is the best PPC ad/creative in your campaign, if you haven’t identified the … [Read more...] about How To Write and Effectively Test Your PPC Ad Texts
Our Top 10 Blog Posts for 2008!
2008 was a great year for PPC Hero! We continued to fight for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. In 2008, I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). I'd like to highlight some of our accomplishments by … [Read more...] about Our Top 10 Blog Posts for 2008!
Interview with Tim Ash – Author of Landing Page Optimization
Think you know how to test landing pages? Put your knowledge to the test and see if you're on the right track with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and President of Sitetuners.com. Tim is an entrepreneur, internet marketing leader and co-founder of several internet related start-ups. Currently Tim is the … [Read more...] about Interview with Tim Ash – Author of Landing Page Optimization
What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Google AdWords is often testing new features within our pay-per-click accounts. Some of them work great and some of them don't. With an organic program like AdWords, this kind of testing is to be expected. Google recently announced that on January 26, 2009 preferred cost bidding within AdWords will no longer be available. Currently, preferred cost bidding is still available in … [Read more...] about What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
Managing a pay-per-click account long term is an interesting task, to say the least. Looking at the same account structure day in, day out and pulling the same reports each week takes its toll on the unsuspecting PPC manager. Without a supportive team or careful planning, it is pretty easy to get stuck in a rut! Sometimes that means you adopt a "set it and forget it" … [Read more...] about Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
Don’t Miss Out on Extra Holiday Revenue – What You Need to Know About Comparison Shopping Search Engines
Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays! As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the most important shopping time of the year, in stores and online. Therefore, you need to plan ahead to capitalize on this opportunity to the fullest … [Read more...] about Don’t Miss Out on Extra Holiday Revenue – What You Need to Know About Comparison Shopping Search Engines
How to Analyze the Most Important PPC Reports
Of all the reasons to love pay-per-click advertising, the reporting capabilities have to be number one! All of the major (and minor) PPC search engines offer reporting so that you can make smart, informed decisions about your advertising. That being said, reports are only capable of providing the best data when they're analyzed correctly. So, today's PPC Basics lesson is … [Read more...] about How to Analyze the Most Important PPC Reports
A Beginners Checklist for Writing Benefit-Focused Ad Texts
Continuing our series on PPC basics, we now find ourselves at a monumental juncture in our PPC adventures. That might be an over exaggeration, but ad texts can really drive home clicks and conversions for your campaigns. In order to write the best ads possible, you need to write benefit-focused ad texts. Simply put, ads that are benefit-focused do exactly what the name implies … [Read more...] about A Beginners Checklist for Writing Benefit-Focused Ad Texts
Learn the Pros and Cons of Each PPC Search Engine
Welcome to the second article in our latest blog series, Rookie or Veteran - PPC basics every advertiser should know. Today, I am speaking to individuals who haven't started their PPC campaign yet, or individuals who have started a PPC campaign but are utilizing only one search engine and looking to expand their efforts. I am going to review the pros and cons of each PPC search … [Read more...] about Learn the Pros and Cons of Each PPC Search Engine
A 400% Increase In Conversion Rate? Yep, It’s Possible!
The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing page critique subjects and thought we'd share their results with everyone. In August, the PPC Hero Team reviewed the landing for Video Game … [Read more...] about A 400% Increase In Conversion Rate? Yep, It’s Possible!