I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and user experience. The higher your quality score is, technically the lower you pay for your clicks and the higher you can get in position in paid advertising. … [Read more...] about 6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
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Long Tail Terms for the Holiday Shopping Season
In the second week of December, we're quickly approaching the end of the biggest gift-giving, and therefore the biggest shopping, period of the year. So, here's one of the most important questions a good search marketer can ask himself/herself to take advantage of the huge spike in search traffic: "What am I searching for?" This is not a philosophical, soul-searching … [Read more...] about Long Tail Terms for the Holiday Shopping Season
Our Greatest Hits for November 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy! Need to start optimizing your landing pages? If your answer isn’t “I already do that”, then yes, yes you do. Don’t limit … [Read more...] about Our Greatest Hits for November 2009
A Gazillion Ways to Test Landing Pages to Increase Conversions
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements to test using the multivariate testing option in Website optimizer. The multivariate testing allows you to add in a piece of code to your … [Read more...] about A Gazillion Ways to Test Landing Pages to Increase Conversions
Increase PPC Conversion Rates by Targeting High Volume Locations
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have inherited, there are several campaigns with very specific keywords that are targeted all across the US or one particular area. A great way to help … [Read more...] about Increase PPC Conversion Rates by Targeting High Volume Locations
PPC News Roundup for 11/20/2009
Have you heard of the Google Content Network Blast? The blast apparently serves up an advertiser’s ad on several of Google’s CN sites over a shorter time frame, geographic region, audience segment or high traffic sites. These blasts can deliver 100 million impressions over a 24 – 48 hour time period. See how you can sign up for one today. When it comes to PPC, making sure … [Read more...] about PPC News Roundup for 11/20/2009
Use These Tips from Yahoo to Maximize Your Holiday Revenue
This information was presented in a webinar by Yahoo last week. I went into it hoping to learn something new but wasn’t expecting to learn something new – but it turned out to be a very insightful webinar full of good stats that you can cater your PPC advertising campaigns to this holiday season. General Holiday Shopping Stats: Women this year are planning to spend … [Read more...] about Use These Tips from Yahoo to Maximize Your Holiday Revenue
PPC News Roundup for 11/13/2009
Search Engine Land takes a look at the advanced segments feature in Google Analytics. The example compares short & long keywords to show how the advanced tool can be used to analyze keyword data more efficiently. Never hurts to learn a little bit more about Analytics... The next installment in the SEM Beginner Series explains the use of dynamic text and how it can be … [Read more...] about PPC News Roundup for 11/13/2009
PPC News Roundup For 10/9/09
It is very important to choose the appropriate match type for your PPC campaign. Some accounts can thrive off exact match alone, while others need a good mix to drive the best traffic. Read about the pros and cons of each match type from Search Engine Land. This post from Brad Geddes, You are Not Your Target Market is one of the best posts I've … [Read more...] about PPC News Roundup For 10/9/09
Our Greatest Hits for September 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from September. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Amber's post titled, 5 Tips on Passing the Google Adwords Qualified Professional Exam was our top post in … [Read more...] about Our Greatest Hits for September 2009
PPC Hero News Roundup For 10/2/09
This week on Search Engine Watch, Tim Ash debunks the myth of achieving perfect conversion. Keeping this in mind, you may be able to analyze and revisit your conversion rate "ceiling." You can't convert 100% of your visitors, because some of them, no matter what you do, may never be prepared to take action. Even if you have keyword-rich ads and immaculately-structured … [Read more...] about PPC Hero News Roundup For 10/2/09
PPC Hero Landing Page Optimization Podcast – KidsCoats.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the KidsCoats.com PPC landing page, submitted by Alan. Alan submitted the page because he’s looking for ideas to increase his conversion rates. The PPC Hero team has provided an analysis of the well-formatted elements of the landing page, as well as some ideas which could be tested to continually improve PPC … [Read more...] about PPC Hero Landing Page Optimization Podcast – KidsCoats.com