Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.
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3 Essential Excel Formulas to Automate PPC Reports
Explore 3 easy to learn Excel formulas that can help automate almost any PPC report and start implementing them into your daily routine immediately.
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When Target CPA Isn’t Hitting Your Target
One smart bidding strategy to dive into is Target CPA and how, if a campaign is being held back by budget, this automation can actually take a toll on your performance rather than improve it.
The Pros and Cons of PPC Bidding
In this webinar, Hanapin’s Michael Knight and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your...
What In Tarnation Are LinkedIn Lead Gen Forms?
Learn the basics of LinkedIn lead gen forms including who should use them, pros and cons, how to create them, and best practices.
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Creating a Seamless Pre- to Post-Click Experience
How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? Is the pre- to post-click experience seamless?
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Remarketing Gladiators: AdWords vs Analytics Lists Dissected
In PPC, the power of remarketing is undeniable. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics.
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Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
Rachel Goodman, Staff Attorney at the ACLU Racial Justice Program, answers our questions about the intersection of civil rights law and digital marketing.
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3 SEM Tests To Take Your Strategy To The Next Level
Each year it becomes exponentially more difficult to gain an edge on your competition. To maintain your lead, you need to deploy PPC strategies your competitors don’t even have on their radars.
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Demographic Targeting in Apple Ads
We tested segmenting our high performing age groups in Apple Ads. Learn how LAT users affected our results.
