Skip the hundreds of emails and articles and instead join us February 20th - 23rd to learn how to get guaranteed results from your marketing efforts in 2018, and beyond.
Blog Posts
Google Tag Manager Basics for Beginners
Having Google Tag Manager know-how is an essential part of PPC. Learn the basics for AdWords and Bing!
Why Marketers Are Switching to Google Sheets
In this webinar, Hanapin’s Alaina Thompson and Briana Ogle will show you the similarities and differences between Sheets and Excel, and the benefits to using a more collaborative approach.
Continue Reading Why Marketers Are Switching to Google Sheets
Testing New Bidding Strategies Through AdWords Experiments
An overview of Google's automated bidding options along with an in-depth guide to setting up an AdWords experiment to test automated bidding.
Continue Reading Testing New Bidding Strategies Through AdWords Experiments
How I Increased Non-Brand PPC Profits by 650%
Learn how to monitor and optimize towards PPC profits to help grow your brand.
Continue Reading How I Increased Non-Brand PPC Profits by 650%
Hit The Facebook Ad On The Head Every Time
Making Facebook ad targeting simple is laying out a plan for each campaign. Each dollar you put into your campaigns needs to have a purpose.
Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies
In this post, we highlight the first two sessions of the PPC Hero Summit. Brad Geddes and Jeff Allen will talk about machine learning, while Michael Knight and Aaron Childs will discuss how to develop a killer search and social...
Continue Reading Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies
The Case For PPC Creative In Multiple Languages
For best results, international PPC efforts should include campaigns in both English and the local language.
Continue Reading The Case For PPC Creative In Multiple Languages
Our Secret Weapon: Supermetrics + Google Sheets
In this webinar, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free...
Continue Reading Our Secret Weapon: Supermetrics + Google Sheets
Why My PPC Clients Use Call Tracking
Call tracking can do more than just track calls. Explore how to leverage additional data to help make your PPC campaigns more effective.
Let’s Talk Attribution
Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
Gather Your Friends & Colleagues: Win a Hero Conf Ticket!
We're introducing a new contest where you can win a free ticket to Hero Conf. With a unique tracking link from us that you'll share to your network, the person who accounts for the most summit signups will win a...
Continue Reading Gather Your Friends & Colleagues: Win a Hero Conf Ticket!
