Explore how audience targeting plays an important role in the future of audience based advertising.
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Display Advertising for Lead Generation: One Approach
Explore how the layered targeting approach can be used in display advertising to increase brand awareness and grow top of funnel conversions.
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How to Analyze Your Competition & Pivot Your PPC Strategy
ONLY 1 WEEK LEFT UNTIL THE PPC HERO SUMMIT!! If you’re just hearing about it, The PPC Hero Summit is a free online event offering top-notch PPC training and valuable discussions on trends and updates. So far, we’ve...
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Why You Should Rethink Your Bing PPC Strategy
Bing has always been an afterthought when it comes to advertising, and maybe it is time to rethink your Bing PPC strategy. Spend less for higher ROAS and RPVs.
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Reframing The Conversation: The Benefits Of Profit-Based PPC Management
Explore how a profit-based management approach can unlock growth opportunities in your accounts!
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Revisiting Quora: An Unexpected Success!
After a few months of testing and collecting data in Quora, explore the details of which targeting is working and what isn’t for our team in Quora.
PPC Chores: A Mid-Winter Cleaning
There's no better time than now to dive into your accounts and do some clean-up with these 5 simple PPC tasks!
Important Google AdWords Updates + CRO 101
We are only 2 weeks away from the PPC Hero Summit – a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of...
Marketing Optimization Week – Feb. 20-23!
Skip the hundreds of emails and articles and instead join us February 20th - 23rd to learn how to get guaranteed results from your marketing efforts in 2018, and beyond.
Google Tag Manager Basics for Beginners
Having Google Tag Manager know-how is an essential part of PPC. Learn the basics for AdWords and Bing!
Why Marketers Are Switching to Google Sheets
In this webinar, Hanapin’s Alaina Thompson and Briana Ogle will show you the similarities and differences between Sheets and Excel, and the benefits to using a more collaborative approach.
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Testing New Bidding Strategies Through AdWords Experiments
An overview of Google's automated bidding options along with an in-depth guide to setting up an AdWords experiment to test automated bidding.
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