An overview of Google's automated bidding options along with an in-depth guide to setting up an AdWords experiment to test automated bidding.
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How I Increased Non-Brand PPC Profits by 650%
Learn how to monitor and optimize towards PPC profits to help grow your brand.
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Hit The Facebook Ad On The Head Every Time
Making Facebook ad targeting simple is laying out a plan for each campaign. Each dollar you put into your campaigns needs to have a purpose.
Nerd Out With Us! Machine Learning in PPC + Creating Killer Strategies
In this post, we highlight the first two sessions of the PPC Hero Summit. Brad Geddes and Jeff Allen will talk about machine learning, while Michael Knight and Aaron Childs will discuss how to develop a killer search and social...
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The Case For PPC Creative In Multiple Languages
For best results, international PPC efforts should include campaigns in both English and the local language.
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Our Secret Weapon: Supermetrics + Google Sheets
In this webinar, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free...
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Why My PPC Clients Use Call Tracking
Call tracking can do more than just track calls. Explore how to leverage additional data to help make your PPC campaigns more effective.
Let’s Talk Attribution
Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
Gather Your Friends & Colleagues: Win a Hero Conf Ticket!
We're introducing a new contest where you can win a free ticket to Hero Conf. With a unique tracking link from us that you'll share to your network, the person who accounts for the most summit signups will win a...
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New and Improved Bing Ads Audience Targeting Reports
Bing recently announced the launch of Audience Segmentation, a new addition to the Segmentation feature to help advertisers get deeper insights into audiences from Remarketing for search, In-market Audiences, and Custom Audiences.
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Breaking CRO Best Practices: You Can Do It!
Explore a few instances in which we ignored CRO best practices and it was an utter success!
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Two Actionable Keynotes from the Best in the Industry
Our attendees often tell us that they want content they can use. They want takeaways that are new and innovative. And they want to hear from folks who understand the work they do every single day. Well you ask, and...
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