Optimizing e-commerce websites can be a bit overwhelming, especially when struggling through post-holiday blues. Check out some examples of how to approach your e-commerce optimizations.
Continue Reading How To Boost Post-Holiday Sales with Conversion Rate Optimization
Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!
Learn how to setup a campaign in Quora ads and start testing this new platform to diversify your paid advertising portfolio!
From lead gen to E-commerce, awareness goals to last click measurement, every account manager should attempt to implement these six strategies.
Continue Reading 6 Bottom Line Boosting Tips for Paid Search
Read about common Google Analytics implementation and setup errors that cause your data to be incorrect.
Time to audit your accounts to prepare for the new year. We are going to discuss housekeeping tips to help your account get a jump start in January.
Continue Reading How to Jump Start Your PPC Account for Next Year
In this webinar, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and...
It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
Continue Reading Seven insights hiding in Google’s new Christmas shopping research
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Continue Reading Stop Using Google’s First Page Estimates to Set Your Bids
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
Continue Reading Your Guide to Getting Organized for PPC Success
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
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