Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
Projecting Future Trends In Your PPC Account
Projecting the trajectory of a PPC account can be extremely helpful. Get tips on utilizing certain methods to make better decisions for your accounts!
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The Advertising Principles That Guide Facebook’s Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
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Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that...
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The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
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Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!
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A 180 of Google Analytics 360
The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.
Life Event Targeting Now Available To All AdWords Advertisers
Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around major life events. The life events include graduating college, moving,...
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It’s Not a Circus, it’s an Excel Extravaganza!
We’re celebrating a week of Excel, an essential tool in any PPC marketer’s life. In these webinars, Hanapin experts will offer up tools and functions that can make your job easier and more efficient.
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Statistical Significance? Who Needs It? (Hint: YOU Do!)
Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.
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EXCEL-erate Your Learning with Hanapin’s PPC Library
Hanapin Marketing has a whole section dedicated to PPC learning and Excel is a prominent topic in the library. You can find whitepapers, webinars, and bundles on a variety of topics for Excel.
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