Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around major life events. The life events include graduating college, moving,...
Continue Reading Life Event Targeting Now Available To All AdWords Advertisers
We’re celebrating a week of Excel, an essential tool in any PPC marketer’s life. In these webinars, Hanapin experts will offer up tools and functions that can make your job easier and more efficient.
Continue Reading It’s Not a Circus, it’s an Excel Extravaganza!
Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.
Continue Reading Statistical Significance? Who Needs It? (Hint: YOU Do!)
Hanapin Marketing has a whole section dedicated to PPC learning and Excel is a prominent topic in the library. You can find whitepapers, webinars, and bundles on a variety of topics for Excel.
Continue Reading EXCEL-erate Your Learning with Hanapin’s PPC Library
Explore 5 tips that will help take programmatic advertising to the next level and start improving the efficiency of your campaigns.
Continue Reading 5 Tips to Take Your Programmatic Advertising to the Next Level
Get the top tips for PPC client relationship management that will help set you up for a long prosperous career in PPC!
Continue Reading 6 Pro Tips for Managing PPC Client Relationships
Explore 4 ways to drive diverse thinking in your company and experience why diverse think is greater than groupthink.
Continue Reading 4 Easy Ways to Bring Diverse Thinking to Your Company
Earlier this year, we released a list of the 50 Best Marketing Presentations of 2016. The list included presentations about everything marketing – PPC, content, email, social, PR, and CRO – and was a huge hit! As we start to...
Continue Reading Submit Your Favorite 2017 Marketing Presentation!
Explore a few methods that will help show how YouTube ads impact brand awareness and embrace YouTube as part of your paid strategy!
Learn some lesser known functions available in Google Sheets and how they can help your PPC reporting and analysis.
Continue Reading 6 Things You Didn’t Know You Could Do In Google Sheets
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and...
Continue Reading [New Webinar] The Top 5 FAQ’s When Considering Programmatic
Looking to grow a PPC account that deals with sensitive data? Here are a few ways you can still win the auction without audience targeting!
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