Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
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Blog Posts
Why Digital Channel Expansion Is Key To PPC Success
Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign.
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Navigating the Complexities of Attribution
Join C3 Metrics’ Aaron Fletcher and Hanapin’s Jacob Brown as they dive into the hardest parts of attribution and provide you with solutions to make your life easier. If you’re having any issues with attribution at all, this will be...
5 Simple Steps To Build & Maintain Rapport With Clients
Explore how to create beneficial relationships with your clients that go beyond your services as a vendor.
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Google Introduces Parallel Tracking to Speed Up Landing Pages
Explore how Google's parallel tracking will help avoid delays and create better user experiences by getting visitors to your landing page faster!
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Step Up Your Apple Search Ads Performance
With 2.2 million apps available in the app store & 500 million unique visitors a week, learn to dominate the landscape with 4 optimization tips.
The Secret to SEM Success: Machine Learning
We’ve partnered with Acquisio to tell you about our insights on machine learning and share our secrets to success, particularly SEM success. Ultimately, humans and machines work better together. Let us tell you why.
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The New AdWords Report That Will Change Your PPC Plans
AdWords has recently added a Days To Conversion reporting segment to their interface to allow for clearer visibility and better remarketing planning.
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Excel Tools to Unlock Hidden PPC Data
In this webinar, join Hanapin’s Rachael Law and Krista Hsieh for help with analysis and troubleshooting in Excel. We’ll help you get the most out of your data to drive impactful results.
Two New Bing Updates To Make Your Work Easier
Learn more about Bing Ads New Features that make working within Bing just a little bit easier.
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Making The Case For A Video First Facebook Strategy
Time spent watching videos on social is skyrocketing. Facebook predicts 75% of all mobile data will be video by 2020. Time to create a video first strategy.
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Guide to AdWords Smart Display Campaigns
The PPC guide to understanding, setting up, and optimizing AdWords Smart Display campaigns.
