Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.
Continue Reading Statistical Significance? Who Needs It? (Hint: YOU Do!)
EXCEL-erate Your Learning with Hanapin’s PPC Library
Hanapin Marketing has a whole section dedicated to PPC learning and Excel is a prominent topic in the library. You can find whitepapers, webinars, and bundles on a variety of topics for Excel.
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5 Tips to Take Your Programmatic Advertising to the Next Level
Explore 5 tips that will help take programmatic advertising to the next level and start improving the efficiency of your campaigns.
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6 Pro Tips for Managing PPC Client Relationships
Get the top tips for PPC client relationship management that will help set you up for a long prosperous career in PPC!
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4 Easy Ways to Bring Diverse Thinking to Your Company
Explore 4 ways to drive diverse thinking in your company and experience why diverse think is greater than groupthink.
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Submit Your Favorite 2017 Marketing Presentation!
Earlier this year, we released a list of the 50 Best Marketing Presentations of 2016. The list included presentations about everything marketing – PPC, content, email, social, PR, and CRO – and was a huge hit! As we start to...
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Are My YouTube Ad Campaigns Successful?
Explore a few methods that will help show how YouTube ads impact brand awareness and embrace YouTube as part of your paid strategy!
6 Things You Didn’t Know You Could Do In Google Sheets
Learn some lesser known functions available in Google Sheets and how they can help your PPC reporting and analysis.
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[New Webinar] The Top 5 FAQ’s When Considering Programmatic
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and...
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How to work with Sensitive Data Accounts
Looking to grow a PPC account that deals with sensitive data? Here are a few ways you can still win the auction without audience targeting!
3 Best Practices for Universal App Campaigns
As AdWords sunsets mobile app install campaigns, explore 3 best practices to effectively promote your app with Universal App Campaigns (UACs).
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Competitor RLSA: Stay Top of Mind for Site Visitors
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign!
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