Google’s new promotion extension is on its way to becoming one of the best ad extensions in an ecommerce PPC advertiser’s toolbox.
Continue Reading Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
5 Lessons I’ve Learned (the hard way) in CRO
New to Conversion Rate Optimization? Learn 7 lessons from an experienced CRO Manager today!
Continue Reading 5 Lessons I’ve Learned (the hard way) in CRO
How Often Does Google Search Match to Demographics?
Google rolled out demographic targeting for search in the fall of 2016. But, how often does Google search match to demographics?
Continue Reading How Often Does Google Search Match to Demographics?
5 Geocentric Tips to Invigorate Your Local PPC Ads
Looking to improve the performance of your local ppc ads? Get 5 tips that will help to achieve more, better quality leads and higher conversion rates!
Continue Reading 5 Geocentric Tips to Invigorate Your Local PPC Ads
The Future of PPC: 2018 and Beyond
Join AdAlysis’ Brad Geddes, Elite SEM’s Aaron Levy, and Hanapin’s Carrie Albright as they share the exciting journey that PPC will take in the coming years and how you can be prepared for it.
Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters
Explore Twitter Ads conversion tracking and the proper way to implement UTM parameters in order to get precise performance data.
Continue Reading Twitter Ad Performance Tracking: Level Up With Proper UTM Parameters
How To Use The AdWords Keyword Planner
Explore how to use Google Keyword Planner for new campaign builds, improving existing campaigns, finding new keywords, or finding negative keywords.
How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
Continue Reading How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Why Digital Channel Expansion Is Key To PPC Success
Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign.
Continue Reading Why Digital Channel Expansion Is Key To PPC Success
Navigating the Complexities of Attribution
Join C3 Metrics’ Aaron Fletcher and Hanapin’s Jacob Brown as they dive into the hardest parts of attribution and provide you with solutions to make your life easier. If you’re having any issues with attribution at all, this will be...
5 Simple Steps To Build & Maintain Rapport With Clients
Explore how to create beneficial relationships with your clients that go beyond your services as a vendor.
Continue Reading 5 Simple Steps To Build & Maintain Rapport With Clients
Google Introduces Parallel Tracking to Speed Up Landing Pages
Explore how Google's parallel tracking will help avoid delays and create better user experiences by getting visitors to your landing page faster!
Continue Reading Google Introduces Parallel Tracking to Speed Up Landing Pages
