Join Optmyzr’s Fred Vallaeys and Hanapin’s Matt Umbro as they take you down the path of all the new and improved features that AdWords has rolled out…and what could be coming next!
Continue Reading New AdWords Updates to Finish the Year Strong
Blog Posts
The Golden Ticket Giveaway Returns for London!
The popular Golden Ticket Giveaway returns for Hero Conf London! That means you'll have 3 chances to win a free ticket to London's Only All PPC Event, 23-25 October at The Brewery!
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Data Driven Attribution: The Future for PPC?
Explore why you should consider using data-driven attribution in Google AdWords and start using attribution models to your advantage.
Continue Reading Data Driven Attribution: The Future for PPC?
5 Tips to Write a Winning Hero Conf Speaker Pitch
If you're hoping to secure a speaking slot at Hero Conf 2018, incorporating these 5 pitch-writing tips may provide the edge you need to seal that deal.
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9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
It seems odd that millennials get all of the marketing column inches when the over 50s have all of the cash.
Continue Reading 9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
The Five Ad Creation Methods You Should Be Testing
Explore creative ad ideas to help bring your Ad Groups up to Google’s best practices of 5 ads per ad group.
Continue Reading The Five Ad Creation Methods You Should Be Testing
Landing Page Testing: Go Big? Or Small?
Consider these critical factors so that you can make informed decisions on the level of landing page testing you should do!
You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
In this live webinar, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get ahead of the crowd and learn FIRST what Gmail ads updates will become available and how you can expect to benefit from them.
Continue Reading You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
Smart RLSA Tips for the Holiday Season
The holiday season is just around the corner! Get tips on how to fine tune your RLSA audiences to capture additional conversions or revenue.
Our Attendees Have Spoken – Why You Can’t Miss London
At Hero Conf London, 23-25 October, we've created a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing Manager looking to generate new opportunities.
Continue Reading Our Attendees Have Spoken – Why You Can’t Miss London
Using Google Sheets as a Script Controller
Learn how to use Google Sheets to make AdWords script adjustments via spreadsheet rather than through the code itself.
How To Setup An Apple Search Ads Campaign
Apple Search Ads has become a huge force in the world of app downloads. Get tips on how to launch a campaign to promote an app!
