It seems odd that millennials get all of the marketing column inches when the over 50s have all of the cash.
Continue Reading 9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
The Five Ad Creation Methods You Should Be Testing
Explore creative ad ideas to help bring your Ad Groups up to Google’s best practices of 5 ads per ad group.
Continue Reading The Five Ad Creation Methods You Should Be Testing
Landing Page Testing: Go Big? Or Small?
Consider these critical factors so that you can make informed decisions on the level of landing page testing you should do!
You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
In this live webinar, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get ahead of the crowd and learn FIRST what Gmail ads updates will become available and how you can expect to benefit from them.
Continue Reading You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
Smart RLSA Tips for the Holiday Season
The holiday season is just around the corner! Get tips on how to fine tune your RLSA audiences to capture additional conversions or revenue.
Our Attendees Have Spoken – Why You Can’t Miss London
At Hero Conf London, 23-25 October, we've created a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing Manager looking to generate new opportunities.
Continue Reading Our Attendees Have Spoken – Why You Can’t Miss London
Using Google Sheets as a Script Controller
Learn how to use Google Sheets to make AdWords script adjustments via spreadsheet rather than through the code itself.
How To Setup An Apple Search Ads Campaign
Apple Search Ads has become a huge force in the world of app downloads. Get tips on how to launch a campaign to promote an app!
Adding Facebook Ad Block Lists
Get tips on how to add a Facebook ad placement block list and start blocking your ads from appearing on certain websites.
Optimizing Display Advertising in an Omni-Channel World
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that...
Continue Reading Optimizing Display Advertising in an Omni-Channel World
Mastering The Transition To PPC Account Manager
Get tips on how to make a successful transition from production associate to PPC account manager.
Continue Reading Mastering The Transition To PPC Account Manager
All You Need to Know to Succeed With CPA Bidding
Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand, as be a saint.
Continue Reading All You Need to Know to Succeed With CPA Bidding
