Get tips on how to use negative indicators to improve ad performance and get on track to exceed your conversion and CPA goals!
Blog Posts
Leverage Google Shopping for a Blowout Holiday Season
Join Google’s Julia Meter and Hanapin’s Zach Bruner as they show you the areas you can be working in now to improve holiday shopping results in the coming months.
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How To Pair The New Supermetrics Native Connectors To Data Studio
A how-to guide on pairing new Supermetrics connectors with Google Data Studio for more in-depth reporting with third-party data.
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The Art of Client Communication
Each client is different. Get tips to implement a winning strategy when approaching communication with your client.
Get Your Hero Conf London Ticket, Before They’re All Gone!
Hero Conf London is less than 2 months away, 23-25 October at the Brewery in Central London. If you are looking for an inclusive experience, designed for the PPC professional at every stage of his or her career, this is...
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Facebook Custom Audience Targeting Updates
Learn about the most recent updates to Facebook's engagement remarketing audiences and get tips on how they can be used.
Adapting to the Upcoming AdWords Ad Updates
AdWords announced 2 upcoming features that integrate machine learning at the ad level. Get tips on how to adapt to these changes!
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The PPC Battle: Human vs. Machine
In this new live webinar, Acquisio’s Marc Poirier and Hanapin’s Jeff Baum will discuss what’s happening with AI and machine learning today, tips to use them to your advantage, and what will be happening in the future.
PPC Persona Targeting for the Fitness & Health Industry
Learn about personas and get tips on how to use them in your fitness and health PPC strategies.
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How To Explain PPC To A Non-PPCer
It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"
Bing Exact Match Close Variant Update and Beyond
In an effort to help advertisers reach more customers, Bing expands exact match close variant technology.
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The Winner of the Free Hero Conf London Pass for #PPCJokes is…
We had a really great response to our #PPCJokes campaign because, let's be honest, sometimes we just need to step back from all the PPC craziness and have a laugh.
Continue Reading The Winner of the Free Hero Conf London Pass for #PPCJokes is…
