AdWords announced 2 upcoming features that integrate machine learning at the ad level. Get tips on how to adapt to these changes!
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The PPC Battle: Human vs. Machine
In this new live webinar, Acquisio’s Marc Poirier and Hanapin’s Jeff Baum will discuss what’s happening with AI and machine learning today, tips to use them to your advantage, and what will be happening in the future.
PPC Persona Targeting for the Fitness & Health Industry
Learn about personas and get tips on how to use them in your fitness and health PPC strategies.
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How To Explain PPC To A Non-PPCer
It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"
Bing Exact Match Close Variant Update and Beyond
In an effort to help advertisers reach more customers, Bing expands exact match close variant technology.
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The Winner of the Free Hero Conf London Pass for #PPCJokes is…
We had a really great response to our #PPCJokes campaign because, let's be honest, sometimes we just need to step back from all the PPC craziness and have a laugh.
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You may be a potential nightmare PPC client if…
If you sell PPC services or are looking for a new PPC agency, here are 8 partnership-killing statements to be wary of.
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Reasons Why You Should Consider Call Recording
Explore reasons why call tracking with call recording is important for making sure that PPC is getting the credit for this type of conversion.
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Remove the Clutter for a Simple User Experience
When it comes to conversion rate optimization, less is more. But when you see all the bells and whistles you could include on your landing pages, it may be hard to remember this. We have so many options nowadays to...
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It Takes A Village: Keeping Up with the PPC Industry
Get tips on how to keep up with the ever-changing PPC industry after being away from it for weeks or an extended period of time.
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Kicking Off and Maintaining CRO Client Relationships
Kicking off any type of relationship can be overwhelming. Learn about our process and its importance in maintaining a healthy CRO client relationship.
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Google Target Outranking Share Bid Strategy Success
See results from a successful target outranking share automated bid strategy and learn how to implement it on AdWords campaigns.
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