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Blog Posts
Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.
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3 Easy Landing Page Updates To Improve Quality Score
Making these easy adjustments to your PPC landing pages will positively impact quality score. A better quality score means lower CPCs!
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Ads in Mobile Apps: Not Just For Other Mobile Apps
Get tips for setting up display ads in mobile apps and explore another opportunity to reach audiences that are on the go!
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Automate Your Manual Bidding Strategy Using Supermetrics
A How-To covering the steps to automate your manual bidding strategy on Supermetrics. Saving you time in the long run.
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A PPC Account Manager’s Checklist
Use this checklist of PPC initiatives to keep your account optimization gears turning on a regular basis.
Why Hero Conf Calls London Home – Year After Year!
Easy to get to but hard to leave, London is a uniquely diverse city with some of the world’s best sites. Which is why it's been so easy to make the decision to bring Hero Conf back to the UK...
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Bring Some Organization to Your PPC Account Audits
So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But...
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The 2017 Guide to Google AdWords
In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!
Saving Time with the Facebook Power Editor
Use these tips to help improve your speed and efficiency when making Facebook ads.
Join us for Unbounce’s PPC Week!
You optimize ad copy, you bid on ad placements. You do all the things any good PPC marketer should do. But, somehow, you’re not getting the results you need. Your competitors beat you to Google’s top spot again, your click-through...
Prioritizing Your PPC Platform Needs
The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team.
