SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.
Continue Reading How to Outpace Your PPC Rivals with Competitor Insights
Entering in the PPC world can be intimidating. Get tips on how to manage a PPC account and what to do on a daily, weekly, biweekly, and monthly basis for your campaigns.
Read about several updates that will allow you to go to the next level in terms of reporting and optimizing within Yahoo Gemini.
Bots, artificial intelligence, and personal digital assistants are the new norm in the quickly changing realm of marketing and advertising.
Continue Reading Democratizing AI – Making the NOW Available for All
Get tips on audience targeting tactics for Facebook app installs! Consider ad testing by hobby, by profession, by app behavior, and by nothing at all.
Continue Reading 4 Audience Targeting Tactics For Facebook App Install Ads
Get 3 tips on how to deliver PPC data with confidence during a client call, a strategy pitch, or when presenting at a conference!
Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By...
Get insights on using the GA Effect tool, a simple way to see if changes in site performance were due to change or an event.
Continue Reading Did I Do That: Using the GA Effect Tool For Statistical Significance
In this live webinar, Hanapin experts Kelsey Hadaller and Emma Franks will show you how to set up the different types of Youtube campaigns, how to find results with different verticals, and how to implement an ongoing strategy.
Continue Reading Push Play on Growth: Why You Need YouTube Advertising
Get insights from an analysis on how the file size of display ads impacts campaign performance across devices and connection types.
Continue Reading Is the File Size of Your Display Ads Killing Your Performance?
Learn how automated bidding provided amazing results for a paid search campaign that was once struggling!
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring...
Continue Reading Master List of the Best Ad Tech Platforms for PPC
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