Use this checklist of PPC initiatives to keep your account optimization gears turning on a regular basis.
Why Hero Conf Calls London Home – Year After Year!
Easy to get to but hard to leave, London is a uniquely diverse city with some of the world’s best sites. Which is why it's been so easy to make the decision to bring Hero Conf back to the UK...
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Bring Some Organization to Your PPC Account Audits
So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But...
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The 2017 Guide to Google AdWords
In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!
Saving Time with the Facebook Power Editor
Use these tips to help improve your speed and efficiency when making Facebook ads.
Join us for Unbounce’s PPC Week!
You optimize ad copy, you bid on ad placements. You do all the things any good PPC marketer should do. But, somehow, you’re not getting the results you need. Your competitors beat you to Google’s top spot again, your click-through...
Prioritizing Your PPC Platform Needs
The right PPC platforms can make a huge difference for agencies or in-house teams. Choose the right platform by asking the right questions of your team.
How to Outpace Your PPC Rivals with Competitor Insights
SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.
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The PPC Puzzle: A Checklist
Entering in the PPC world can be intimidating. Get tips on how to manage a PPC account and what to do on a daily, weekly, biweekly, and monthly basis for your campaigns.
Yahoo Gemini Guide: Change is a Good Thing
Read about several updates that will allow you to go to the next level in terms of reporting and optimizing within Yahoo Gemini.
Democratizing AI – Making the NOW Available for All
Bots, artificial intelligence, and personal digital assistants are the new norm in the quickly changing realm of marketing and advertising.
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4 Audience Targeting Tactics For Facebook App Install Ads
Get tips on audience targeting tactics for Facebook app installs! Consider ad testing by hobby, by profession, by app behavior, and by nothing at all.
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