Get insights on deciding between CPM and CPC bidding on Facebook and start testing a different bidding strategy today!
Continue Reading Deciding Between CPM & CPC Bidding on Facebook
Blog Posts
Our PPC Training is Not for the Weak-Minded
Our goal as an industry leading agency and the host of Hero Conf is to make you better. To make learning about PPC and getting better at your job not only easy, but fun and entertaining. Check out 5 sessions...
Continue Reading Our PPC Training is Not for the Weak-Minded
Google For Jobs: How Does This Affect Me?
Get introduced to Google for Jobs and thoughts on how it will affect job searchers, third-party job search websites, hiring companies and PPC!
The 2017 Top 25 Most Influential PPC Experts
After a month of voting, rigorous research and data analysis, we are excited to announce the wildly anticipated list of the Top 25 Most Influential PPC Experts for 2017.
Continue Reading The 2017 Top 25 Most Influential PPC Experts
What’s Happening in the World of Paid Social? 2017 Insights and Predictions
In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid Social 2017 and Simply Measured’s 2017 State of Social Report.
Continue Reading What’s Happening in the World of Paid Social? 2017 Insights and Predictions
Facebook Ads For B2B: Presenting The Right Content At The Right Time
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads.
Continue Reading Facebook Ads For B2B: Presenting The Right Content At The Right Time
Use AdWords Scripts To Update Negative Placements
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
Continue Reading Use AdWords Scripts To Update Negative Placements
London Workshops for Account, Agency, and Excel Heroes!
One of the most valuable pieces of the Hero Con experience is our day 3 workshops that dive deep into the topics most relevant to today's PPC marketer.
Continue Reading London Workshops for Account, Agency, and Excel Heroes!
Why IF Function Ads Need To Be In Your Testing Rotation
IF function ads allow you to set specific guidelines based on audience or device data. View the performance we saw in one account.
Continue Reading Why IF Function Ads Need To Be In Your Testing Rotation
PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder how to improve quality score and impression share.
Continue Reading PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
Your Facebook Ads Are Working – Here’s How To Prove It
Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts.
Continue Reading Your Facebook Ads Are Working – Here’s How To Prove It
Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit
In this live webinar, Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo will bring you up to date on the new features Gmail has to offer, as well as how to customize the platform to bring you the ultimate success.
Continue Reading Gmail Ads Got an Upgrade! How Your Marketing Plan Can Benefit
