Get a rundown of how UACs work and projections on what all this could mean for the future of app install campaigns.
Continue Reading The Great Rollover: Google Pushes Universal App Campaigns
Making the Case for the Customer Journey as an Important Piece of the Digital Puzzle
Let’s face it. We live in a fast-paced era and work in a technology-driven industry where the ability and expectations to quickly make changes can inhibit critical thinking. In fact, when speaking to the pros of paid search, the speed...
A Strategic Overview For Getting Started With Twitter Ads
Thinking about advertising on Twitter? Learn the basics for setting up a strategy for Twitter Ads including targeting, budgeting, and creatives!
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Why Manual Bidding Will Slowly Ride Into The Sunset
With the recent changes in AdWords, it may be time to let manual bidding go and embrace automated bidding.
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My Summer with Hanapin Marketing
Looking for an internship program? Read about an intern's experience with client services at Hanapin Marketing!
Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.
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3 Easy Landing Page Updates To Improve Quality Score
Making these easy adjustments to your PPC landing pages will positively impact quality score. A better quality score means lower CPCs!
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Ads in Mobile Apps: Not Just For Other Mobile Apps
Get tips for setting up display ads in mobile apps and explore another opportunity to reach audiences that are on the go!
Continue Reading Ads in Mobile Apps: Not Just For Other Mobile Apps
Automate Your Manual Bidding Strategy Using Supermetrics
A How-To covering the steps to automate your manual bidding strategy on Supermetrics. Saving you time in the long run.
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A PPC Account Manager’s Checklist
Use this checklist of PPC initiatives to keep your account optimization gears turning on a regular basis.
Why Hero Conf Calls London Home – Year After Year!
Easy to get to but hard to leave, London is a uniquely diverse city with some of the world’s best sites. Which is why it's been so easy to make the decision to bring Hero Conf back to the UK...
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Bring Some Organization to Your PPC Account Audits
So, you got an account to audit. Where do you begin? There are a lot of details to research and discover in an Adwords account alone that you need to dive into to help the client reach their goals. But...
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